Online marketing is part of the overall marketing mix. Treating it as the only element of your marketing plan ignores many time proven, and still relevant, marketing channels:
Tess Alps, chief executive at Thinkbox, emphasised the relationship between the internet and TV at this month's Westminster Media Forum Keynote Seminar: The Future of Advertising, observing that online brands such as Compare the Meerkat are seeing great success via the medium of television.
Print advertising can still be an effective tool in your marketing mix and now that newspapers are suffering wildly you can bet last year's rate sheets have been cut in half or more. Bargain on print ads anyone?
Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.
In the next decade, the mobile Internet will replicate the success story of the PC-based Internet as social networks, widgets, search engines or company websites adapt for mobile presentation
Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?
A new survey of who uses Wi-Fi hot spots in coffee shops and cafes shows the audience is generally affluent, overwhelming male and mostly between the ages of 25 and 49.
Enterprises will adopt Web 2.0 technoloies in coming years according to Forrester Research. This marks a trend already underway at many corporations.
The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets.
Email marketing is making a dent in the US Postal Service's revenue. Advertisers are flocking to email marketing because of its high ROI, but will the Postal Service survive? Should it?
About 175 billion pieces of mail will be sent in 2009, down from 202 billion last year.
Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT a waste of time... whew!
Most growth in social networking is occurring among adults 35 and older, Forrester Research says. Four of five adults of all ages now use social media, including blogs, social networks and review sites, in some form at least monthly; half visit social networking sites.
Here's a good list of ten reasons why traditional marketing is losing pace with online advertising and why advertisers should consider shifting more budget to online advertising.
How to do increase sales when 60% of potential customers abandon their online shopping cart before submitting their order? Good tips on using online chat with customer support:
consumers abandon nearly 60 percent of all online transactions before they hit the "submit" button.
Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:
Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.
53 percent of marketing budgets for US companies have increased in the past year, in the face of slow economic conditions. This extra budget is being used to fund high-return Online Lead Generation campaigns
A basic list of 5 reasons why businesses benefit from blog marketing and should be considered when creating a marketing plan for any company, brand, product or service.
Blog marketing is one of the most effective ways to promote goods and services on the internet today. Commonly referred to as business blogs, these sites are able to capitalize on their versatility and ability to interact with visitors to the site.
Online advertising is a great levelling tool for small and medium sized businesses and this latest study shows compelling results for SMB's to advertise online:
According to the latest report from the Kelsey Group, in the last 12 months, the penetration of online media for small businesses has increased from 73 percent in August 2008 to 77 percent this month.
Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:
A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years.
Time to make sure those iPhone apps appeal to iPhone Mom's:
Mobile ad network Greystripe has coined the term "iPhone mom" to describe the 29.5% of iPhone users on its network that are mothers and household decision makers.
GM will begin selling automobiles on eBay this fall as part of its overall restructuring plan to lower operating costs (especially marketing and advertising). It will be interesting to see if GM's margins suffer from an inability to haggle, up sell, and use sales psychology to close the deal.
When it comes to online auto sales, there are no smiling, smooth-talking salespeople to help seal a deal.
So how can General Motors Co. sell more cars on EBay?
Only 21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results, according to the MarketingProfs poll results.
In corporate terms, social media is a very new concept. Not suprising to me then, corporations are not sophisticated yet in measuring their social media impact. Given the loosely defined universe of "social media" will good tools ever exist to measure the ROI of social media?
Great research from Forrester regarding success rates, ROI, and increasing focus on search engine optimization:
The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to their products or services by focusing on certain keyphrases that highlight these offerings. And though SEO has embarked on a meteoric rise in the past few years, other non-traditional forms of marketing are now gaining a great deal of well-deserved credibility as well. More and more marketers are using paid ads to hone in on a potentially profitable client base, while other more traditional channels, such as PR and print ads, appear to be becoming somewhat less effective.
What's fascinating about this innovation is not that a college student can view their room in 3d - it's that the retailer has provided an innovative tool that helps customers buy their products. Imagine if more retailers did this!
DesignYourDorm is a web-based 3-D interior design tool that allows college students to customize their dorm room interiors and purchase what they need online.
Mass social networks such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to a larger audience and engage them, whereas niche social networks dedicated to a brand can offer deeper consumer interaction. It is a combination of the two that reaps the greatest results and ROI for businesses.
Manufacturers focusing on quantifiable ROI for advertising increasingly prefer online advertising - especially online directories/Web sites, e-mail marketing using in-house lists, and search-engine optimization.
While you may think of the manufacturing sector as "old economy," it's increasingly "new economy" in the way it conducts its marketing efforts. That's one conclusion to be drawn from a new GlobalSpec report that analyzes polling during the first quarter among marketing and sales professionals at manufacturing companies.
Studies are proving that in a down economy online advertising makes even more sense. This latest study from the experts over at Media Post
Study: Online Advertising Drives 9% Sales Gain For CPG Brands
A new study indicates that online advertising boosts retail sales of consumer packaged goods brands by 9% on average -- comparable with the lift from TV ad campaigns.
Interesting concept on community based feedback covered over at Springwise.com:
Marketers can now get early thoughts on new designs and concepts through Concept Feedback, which provides a simple tool for getting free, sincere feedback from like-minded professionals. more...