While emerging interactive media channels, including mobile and video, generate a lot of buzz, most direct marketers continue to focus on time-tested programs to drive revenue.

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The numbers speak for themselves. A recent Forrester Research study that found interactive marketers are not reinventing the wheel when it comes to committing dollars. The survey, “Interactive Marketing Channels to Watch in 2009,” which polled 204 interactive marketing professionals online in March, found that more than 90% are clinging to direct-response tactics such as e-mail and search, while online video showed no growth from last year.

Forrester Research also recently released “U.S. E-mail Marketing Forecast 2009 to 2014,” projecting that spending on e-mail marketing in the U.S. will grow steadily to $2 billion by 2014, almost an 11% compound annual growth rate....continue reading.

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