Why Marketing Executives use Social Media
Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:
Data: What are the Benefits of Social Media Marketing?
by Adam Ostrow at Mashable.com
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