More US Companies Adding Email Marketing
Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.
53 percent of marketing budgets for US companies have increased in the past year, in the face of slow economic conditions. This extra budget is being used to fund high-return Online Lead Generation campaigns
New Research Shows Marketing Budgets are Up - and Email Marketing is the Number one Area of Spend
New research from Econsultancy and Clash-Media, the online customer acquisition specialist, shows that 53 percent of marketing budgets for US companies have increased in the past year, in the face of slow economic conditions. This extra budget is being used to fund high-return Online Lead Generation campaigns, with Email Marketing the top area of spend, with 75 percent of organizations using it.
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According to the research, Paid Search has become less popular within online marketing, with 12 percent fewer companies using it compared to last year – largely because ROI is harder to achieve and quantify. The US leads the way in innovation: 49 percent of companies use social media marketing, compared to 32 percent in the UK and 29 percent in Europe.
"It's great news for the industry that the majority of marketers have increased budgets and can see the benefits of Online Lead Generation," commented Matthew Conlin, Sales Director of Clash-Media US. "Advertisers need more ...continue reading
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