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How E-mail Marketing and Social Media Can Work Together

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Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years.

How E-mail Marketing and Social Media Can Work Together

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. 

Read more articles on social media and social networking from KellyRShort.com: http://kellyrshort.com/wordmaverick-mt/mt-search.fcgi?IncludeBlogs=2&search=social

Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years. Although we tend to think of these two marketing avenues as mutually exclusive, they often make for more compelling and effective campaigns when merged into one fully integrated online marketing campaign.

While social media sites can offer a venue for companies to engage in two-sided conversation with their customers, e-mail serves as way for companies to provide a steady flow of information directly to interested customers. How the two efforts fit together is where the picture gets a little more interesting.

There are two ways to direct user flow between the social media experience and e-mail subscription. click here to read more...

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