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Retailers Target the "iPhone Mom"

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Time to make sure those iPhone apps appeal to iPhone Mom's: 

Mobile ad network Greystripe has coined the term "iPhone mom" to describe the 29.5% of iPhone users on its network that are mothers and household decision makers.

by Mark Walsh at MediaPost.com 

"Our insights report shows the iPhone mom is becoming the most significant purchase influencer and decision maker in the iPhone community," said Greystripe CEO Michael Chang, in a statement about the data released Thursday.

The company's report says that the iPhone has made moms accessible to advertisers via mobile applications on the popular Apple device because the iPhone mom "is now a common and active mobile application user." Overall, Greystripe, which focuses on serving ads in gaming apps, found that 51% of iPhone users were women and 49% men. click here to read more.


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