Mobile internet audience continues to grow, says Forrester
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This has prompted Forrester Research to predict a further upturn in mobile internet usage, partly because mobile devices are becoming increasingly sophisticated.
"Devices like the iPhone, BlackBerrys and Android handsets deliver a more satisfying mobile web experience than standard mobile phones," it commented.
The organisation added that businesses could take advantage of this trend by launching a mobile marketing strategy aimed at mobile web users.
This comes shortly after Forrester analyst Ian Fogg noted that web-enabled mobile phones have ensured that people have internet access every hour of every day, whereas PCs only offer a "part-time" web experience.
Could your firm advertise through the mobile internet?
By Michael Grady at Velti.com