27 Billion Fewer Pieces of Mail hurts US Postal Service - Email Marketing to Blame
Email marketing is making a dent in the US Postal Service's revenue. Advertisers are flocking to email marketing because of its high ROI, but will the Postal Service survive? Should it?
About 175 billion pieces of mail will be sent in 2009, down from 202 billion last year.
As Internet Booms, the Postal Service Fights Back
WASHINGTON — Amid unrelenting bad news, the Postal Service is striving to make the case that mail is here to stay.
About 175 billion pieces of mail will be sent in 2009, down from 202 billion last year.
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“We’re very optimistic about the future of mail because mail has great value,” said Susan Plonkey, vice president for sales. “Mail works.”
But even the Postal Service acknowledges that some mail is gone for good... click here to continue reading.
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