SMB's Use of Social Media Difficult to Measure

Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey questions were so vastly different.

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services. But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.

Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion.

A recent online survey by Internet2Go and MerchantCircle assessed small business marketing practices among members of the MerchantCircle member base. It found that out of 2,500 responses, 45.2% say they have a Facebook page for their business and 46% have a presence on Twitter - in the form of either a business or personal account or both.

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SMB's Use of Social Media Difficult to Measure

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