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SMB's Use of Social Media Difficult to Measure

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Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey questions were so vastly different.

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.  

Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion.

A recent online survey by Internet2Go and MerchantCircle assessed small business marketing practices among members of the MerchantCircle member base. It found that out of 2,500 responses, 45.2% say they have a Facebook page for their business and 46% have a presence on Twitter - in the form of either a business or personal account or both.

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