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Facebook Partners with Nielsen for Social Media Measurement

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Facebook's revenue is created almost soley from advertising revenue. But how do you defend your ad rates without trusted metrics? Add Nielsen Ratings as your partner, of course. This will add the credibility that Facebook needs to drive ad revenue in the coming years from advertisers wary of social media options that usually lack traditional advertising metrics.

Facebook, Nielsen in online marketing partnership
Firms developing online marketing campaigns will soon have a new way of
measuring the success of their ads on social networking website Facebook,


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Agreed - measurement (and justification) of advertisements on Facebook will be critical to their continuing success and push towards revenue generation. How can I justify my clients spending dollars on online advertising at Facebook when I can't compare it with alternative options? This fixes that problem finally.

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