Penetration of Online Media for Small Businesses Increases to 77%
Online advertising is a great levelling tool for small and medium sized businesses and this latest study shows compelling results for SMB's to advertise online:
According to the latest report from the Kelsey Group, in the last 12 months, the penetration of online media for small businesses has increased from 73 percent in August 2008 to 77 percent this month.
SMBs moving to online marketing
2009-08-24Although they have been slower to get on board than their larger counterparts, one study finds small businesses are increasingly moving to online marketing at the expense of traditional media.
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According to the latest report from the Kelsey Group, in the last 12 months, the penetration of online media for small businesses has increased from 73 percent in August 2008 to 77 percent this month.
Conversely, traditional media has seen its penetration drop over that same period - falling from 74 percent last year to 69 percent this month.
Steve Marshall, director of research at the Kelsey Group, says that while the study focused only on small- and medium-sized businesses, it is a good barometer of the feelings toward online media across the business community. click here to read more...
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