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MMS Gaining Mobile Advertising Popularity

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SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement. This article provides research from a recent Aberseen survey.
Dialing Into Mobile Marketing
CRM Buyer
While SMS remains the most widely used messaging vehicle for mobile marketing, Aberdeen research shows that MMS is also gaining in popularity. ...


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