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Social Media Imperative for Holiday Sales

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This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits of social media during this year's holiday sales.

Word of mouth has long been a priceless asset to any business, and technology has expanded the playing field in a whole new way with mobile messaging and social media sites like Twitter More about Twitter, Facebook More about Facebook, YouTube More about YouTube and more. Every day, it seems hard to avoid the buzz about social media -- who's on it, what they're doing and what the latest trend is. Through all the chatter, it can be difficult for many business owners to know whether they should get involved, where to start, and how to launch their own social media campaign. To continue reading this article on Social Media and Holiday Sales click here.


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