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Fire Sale on Print Ads as Newspapers Suffer from Decline

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Print advertising can still be an effective tool in your marketing mix and now that newspapers are suffering wildly you can bet last year's rate sheets have been cut in half or more. Bargain on print ads anyone?

 

Q2 Newspaper Ad Sales Plunge; Online Falls 16%

From SeekingAlpha.com

For the second quarter of 2009, total newspaper ad sales fell 29% to $6.8 billion, down from $9.6 billion last year, according to Q2 figures released by the Newspaper Association of America.

Read more artciles on advertising at KellyRShort.com: http://kellyrshort.com/wordmaverick-mt/mt-search.fcgi?IncludeBlogs=2&search=advertising

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As evidence of the continued toll the recession is taking on the industry, online ad sales were significantly affected again this quarter, slipping 16% to $653 million. Online newspaper advertising declined 1.8% in all of 2008, but tumbled more than 13% in Q109.

Print Takes Hardest Hit

Total print advertising totaled $6.2 billion, a decline of 30% over the same period last year. Within the print category, national ads fell nearly 30%, while retail ads fell nearly 25%. ...continue reading.

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