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Social Media is Outlet for Consumers - Product and Brands Should Engage

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Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT a waste of time... whew!

Most growth in social networking is occurring among adults 35 and older, Forrester Research says. Four of five adults of all ages now use social media, including blogs, social networks and review sites, in some form at least monthly; half visit social networking sites.

An Online Outlet for Creating and Socializing

By PHYLLIS KORKKI
Published: August 29, 2009

People sometimes criticize the Internet as a colossal time waster. But it also has a role in releasing people’s creative and social energies, as a new report from Forrester Research points out.

Nearly a quarter of American adults who use the Internet are “creators,” Forrester says, which means that they “write blogs, upload original audio or video, or post stories online.”

On the social side, “half of online adults now belong to social networks like Facebook and LinkedIn, a 46 percent growth rate year-over-year,” Forrester says. It attributes this to friends’ encouragement (in other words, peer pressure?) and to news coverage.

Most growth in social networking is occurring among adults 35 and older, Forrester says. Four of five adults of all ages now use social media, including blogs, social networks and review sites, in some form at least monthly; half visit social networking sites. Time waster or not, social media are a phenomenon that is now nearly impossible to ignore. click here to read more...

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