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SkyMall Increases Sales with Customer Re-engagement

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As I've said many times before, the most successful marketing and advertising campaigns are the culmination of several tools and techniques working seamlessly together to engage customers and drive conversion. SkyMall gets it.

SkyMall Boosts Online Sales With Shopper Re-engagement Campaign
Business Wire (press release)
INDIANAPOLIS--(BUSINESS WIRE)--Online retailer SkyMall announced today it
boosted sales following an email marketing campaign aimed at re-engaging
customers ...
<http://www.businesswire.com/news/google/20090921005816/en>

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