Twitter, Facebook, YouTube, LinkedIn. There’s no doubt that social media marketing is all the rage – and everyone is either talking about doing it or already engaged in these social channels.

People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can’t do it alone.

Optimizing your entire digital presence
There’s no doubt that social media is the shiny new marketing strategy. And it does and can produce results. But it needs a little help from those tried-and-true tactics that have proven to work with measurable results. Click here to continue reading on social media

Yes, I’m talking about search engine optimization, pay per click and online display advertising. And more important, I’m talking about the power of integration.