Technology, Marketing, Business Process Management and Disaster Recovery Solutions for Small and Medium Sized Businesses
Customers Prefer Engaging Brands via Multichannel
Very compelling report from Forrester describing a new breed of consumers that are "less brand-loyal customers who seek to engage with companies across a multitude of new digital channels, such as on their mobile phones or via social technologies."
This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits of social media during this year's holiday sales.
Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey questions were so vastly different.
Great blog post over at MetroplexInteractive.com on how Con-way trucking is leveraging Twitter to recruit employees and streamline operations. Very useful for any company trying to figure out how to leverage social media to extend their brand or engage customers, employees and partners.
Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. Great advice from the experts over at MetroplexInteractive
iPhone App Helps Road Warriors Find Convenient Places to Work
Great app for the road warrior - finding a convenient place to plug-in and work for a while in a strange town is worth its weight in gold. Thought Starbucks may not like the attention on other establishments! Wonder how you get your location added to the list?
Google Adsense is now baking advertisements into search results on the iPhone browser. Great idea and tool for advertisers who's target market relies on the iPhone. Next, Google should find ways to leverage Adsense to bake advertisements into iPhone applications (especially those that are location specific).
Social media meets crowdsourcing. This restaurant used social media to build their wine list based on customer preferences and desires. Imagine that - the customers getting to pick what the store carries in merchandise!
Social Media is Swell, But Don’t Forget the Basics
A lot of hype has been placed on social media lately but we must remember social media is part of the marketing mix and shouldn't be the sole effort of a marketing plan. This article recaps some of the basics in a short summary.
SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement. This article provides research from a recent Aberseen survey.
Small and Medium Sized Businesses (SMBs) are not preparing for disaster recovery according to a survey conducted by Symantec. A few simple steps could mean the difference between a company shutting down or thriving immediately after disaster strikes.
SkyMall Increases Sales with Customer Re-engagement
As I've said many times before, the most successful marketing and advertising campaigns are the culmination of several tools and techniques working seamlessly together to engage customers and drive conversion. SkyMall gets it.
Facebook Partners with Nielsen for Social Media Measurement
Facebook's revenue is created almost soley from advertising revenue. But how do you defend your ad rates without trusted metrics? Add Nielsen Ratings as your partner, of course. This will add the credibility that Facebook needs to drive ad revenue in the coming years from advertisers wary of social media options that usually lack traditional advertising metrics.
Cloud computing lowers infrastructure costs for businesses while (sometimes) increasing flexibility, uptime, resiliency, etc. Google is one of the first movers in this space and certainly the largest. I can't argue with this article discussing how Google cloud computing might revolutionize the way we think of software and application development.