34% of e-retailers say social marketing has increased sales, study says

The 34% of online retailers who say social marketing helps to increase sales participate in five or more forms of it—the most common being social network pages, customer ratings and reviews, and blogs—compared to fewer than four by retailers who don’t tie sales growth to social media, according to the State of Retailing Online 2009 report.

The report, which was conducted by Forrester Research Inc. on behalf of Shop.org, the online retailing division of the National Retail Federation, an industry trade group, notes that most retailers regard customer ratings and reviews as useful and directly correlated to sales.

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