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Affiliate Marketing Useful Pew Study Shows

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For many e-tailers, affiliate marketing is low on the list of marketing tools they use to drive and convert buyers. Here are five reasons it may be a great way to stretch your marketing budget.

Is It Time to Affiliate?

By Heidi Cohen, ClickZ

Sixty-seven percent of U.S. Internet users seek the lowest priced items and 40 percent find coupons, according to Pew Internet and American Life Project's July 2009 "The Internet and the Recession" study. With lower sales, longer purchase consideration periods, and smaller marketing budgets, what can a retailer do to beyond price cutting to drive sales? One cost-effective method is to add affiliate marketing to your marketing mix or enhance your current program.

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Affiliate marketing can be a great way to extend your marketing efforts cost-effectively. (To better understand affiliates, check out this report.) Evidence of this is the recent Affiliate Summit East, where affiliates and retailers made real-world connections to solidify their online relationships. This year, the summit had an impressive 25 percent increase in attendance over last year.

Five Reasons to Add Affiliate Marketing to the Mix

For many e-tailers, affiliate marketing is ...continue reading

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