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Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. Great advice from the experts over at MetroplexInteractive |
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Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:
While media consumption among all Americans is split evenly between new and traditional media, on average, consumers younger than 40 spend almost 2 hours a week more with new media than they do with traditional media.
Continue reading "Americans Continue To Adopt Digital Lifestyle says Forrester" »
Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.
In the next decade, the mobile Internet will replicate the success story of the PC-based Internet as social networks, widgets, search engines or company websites adapt for mobile presentation
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Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?
A new survey of who uses Wi-Fi hot spots in coffee shops and cafes shows the audience is generally affluent, overwhelming male and mostly between the ages of 25 and 49.
Continue reading "WiFi Users Affluent Males Aged 24 to 49" »
Enterprises will adopt Web 2.0 technoloies in coming years according to Forrester Research. This marks a trend already underway at many corporations.
The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets.
Continue reading "Enterprises Continue to Adopt Web 2.0 Blogs Wikis RSS and Mashups" »
Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT a waste of time... whew!
Most growth in social networking is occurring among adults 35 and older, Forrester Research says. Four of five adults of all ages now use social media, including blogs, social networks and review sites, in some form at least monthly; half visit social networking sites.
Continue reading "Social Media is Outlet for Consumers - Product and Brands Should Engage" »
Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.
Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:
Continue reading "Why Marketing Executives use Social Media" »
A basic list of 5 reasons why businesses benefit from blog marketing and should be considered when creating a marketing plan for any company, brand, product or service.
Blog marketing is one of the most effective ways to promote goods and services on the internet today. Commonly referred to as business blogs, these sites are able to capitalize on their versatility and ability to interact with visitors to the site.
Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:
A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years.
Continue reading "How E-mail Marketing and Social Media Can Work Together" »
Interesting argument:
Given all your employees are now online social creatures it stands to reason that these technologies will make their way into corporate applications as features.
Continue reading "Why Social Networking Will Go Enterprise Wide" »
What have you posted to Facebook, LinkedIn, Myspace, etc that could cost you that potential job?
According to a new study conducted by Harris Interactive for CareerBuilder.com, 45 percent of employers questioned are using social networks to screen job candidates
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Only 21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results, according to the MarketingProfs poll results.
In corporate terms, social media is a very new concept. Not suprising to me then, corporations are not sophisticated yet in measuring their social media impact. Given the loosely defined universe of "social media" will good tools ever exist to measure the ROI of social media?
Continue reading "Social-Media ROI Elusive: MarketingProfs Poll" »
I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.
It appears that knowledge of web 2.0 is a must for those in the workforce as more companies are looking for experience in social networking and blogging.
A new study from Pressroom, with help from the Public Relations Society of America, Korn/Ferry International and Trendstream, finds that...
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Continue reading "Mobile internet audience continues to grow, says Forrester" »
Mass social networks such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to a larger audience and engage them, whereas niche social networks dedicated to a brand can offer deeper consumer interaction. It is a combination of the two that reaps the greatest results and ROI for businesses.
Continue reading "Mass And Niche Social Networks Enhance Social Media Campaigns" »
Interesting concept on community based feedback covered over at Springwise.com:
Marketers can now get early thoughts on new designs and concepts through Concept Feedback, which provides a simple tool for getting free, sincere feedback from like-minded professionals. more...
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If imitation is the sincerest form of flattery, a Denial of Service attack must be the sincerest indication a web site (Twitter) has become wildly popular. As Facebook, Twitter, Linkedin, and other social networking sites become increasingly popular hackers will focus their efforts on disrupting these sites' functionality, stealing members' profile data, and finding other surreptitious methods of exploitation.
The denial of service (DOS) attacks which knocked Twitter offline and slowed down Facebook response times yesterday may have been designed to target just one individual.
Max Kelly, chief security officer at Facebook, said the problems experienced by those trying to access the two sites, as well as LiveJournal and Blogger, may have been motivated by efforts to silence a Georgian blogger on the one-year anniversary of Georgia's invasion of South Ossetia. read more...
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