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Social networking skills important in the online marketing job hunt

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I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.

It appears that knowledge of web 2.0 is a must for those in the workforce as more companies are looking for experience in social networking and blogging.

A new study from Pressroom, with help from the Public Relations Society of America, Korn/Ferry International and Trendstream, finds that...

From KoMarketing Associates

an increasing number of public relations companies say they are looking for recruits with a variety of online marketing knowledge - including search engine optimization (SEO), blogging and social networking.

For more information on social networking: http://kellyrshort.com/lpsocialnetworking_kw.html

More than 80 percent of companies said knowledge of social networking was important when hiring while 72 percent said skills surrounding the use of Twitter were important.

Firms with revenue ranked blogging as the number one digital skill they were looking for from new hires, with social networking coming in second. For smaller companies, the roles were reversed with social networking ranked as the top skill.

"Hiring decision makers recognize the importance of social media in organizational communications," finds the report. "To meet the needs of internal and external communications today's organizations, public relations or marketing job seekers need to develop a comprehensive portfolio of digital communications skills."

Although a growing number of companies appear to be ... read more.


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