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Business Case for Using Twitter

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Great blog post over at MetroplexInteractive.com on how Con-way trucking is leveraging Twitter to recruit employees and streamline operations. Very useful for any company trying to figure out how to leverage social media to extend their brand or engage customers, employees and partners.

I especially like the part about Con-way using Twitter to announce immediate job openings for contract hauling positions. Talk about real-time job posting and candidate matching.

MetroplexInteractive - Business Case for Using Twitter

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