Source: WikipediaSearch engine optimizationSearch engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize. Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Search engine results pageA search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.Getting indexedThe leading search engines such as Google and Yahoo! use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.[22] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.[23] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.[24] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.[25] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.[26]Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[27] | Business Process ManagementBusiness Process ManagementBusiness Process Management Terms Automated Decision Engine Automated Decision Engine Terms Document Imaging Document Imaging Terms Key Performance Indicator Key Performance Indicator Terms Process Mapping Process Mapping Terms Return on Investment Workflow Automation Workflow Automation Terms Disaster RecoveryDisaster RecoveryDisaster Recovery Terms LogisticsGPS LogisticsGPS Logistics Terms Logistics Logistics Terms Marketing and SalesSocial Networking SitesBlogging Blogging Terms Customer Relationship Managment Customer Relationship Management Terms Email Marketing Email Marketing Terms Search Engine Optimization Search Engine Optimization Terms Social Networking Social Networking Terms Viral Marketing Viral Marketing Terms Project ManagementProject ManagementProject Management Terms Request for Proposal Requirements Gathering Requirements Gathering Terms Software and Database DesignDatabase DevelopmentDatabase Development Terms Information Silo Nearshoring Nearshoring Terms Offshoring Offshoring Terms Software Design Software Design Terms Software Development Software Development Terms Web Site DesignCommercial Off-the-ShelfCommercial Off-the-Shelf Terms Content Management CMS Content Management CMS Terms Extranet Extranet Terms Intranet Intranet Terms Web Site Design Web Site Design Terms |