Email MarketingEmail marketing refers to the process of sending emails with the intent of advertising products and services. Similar to traditional advertising pieces using United States Postal Service delivery, email marketing can be an effective tool in advertising and marketing campaigns. Email marketing software has made the process of distributing emails much easier with the ability to store contacts, build email campaigns, track penetration rates, open rates, and bounce back rates, and measure overall campaign success.Various forms of email marketing exist such as bulk email marketing (indiscriminate mailing to many recipients), direct email marketing (using a more targeted distribution list sometime including people who have volunteered to receive such emails), and email marketing lists which can be rented from newspapers, magazines, and other popular websites. Some companies offer free email marketing services but typically these have very low penetration and open rates since most email addresses either bounce back or move the sender to spam folders. Internet marketing and online marketing have used email marketing campaigns for years with varying degrees of success. Opt in email marketing has proven to be more successful since recipients are more likely to open and view the emails. Opt in mailing list are a great place to start when looking for business marketing email lists. | Business Process ManagementBusiness Process ManagementBusiness Process Management Terms Automated Decision Engine Automated Decision Engine Terms Document Imaging Document Imaging Terms Key Performance Indicator Key Performance Indicator Terms Process Mapping Process Mapping Terms Return on Investment Workflow Automation Workflow Automation Terms Disaster RecoveryDisaster RecoveryDisaster Recovery Terms LogisticsGPS LogisticsGPS Logistics Terms Logistics Logistics Terms Marketing and SalesSocial Networking SitesBlogging Blogging Terms Customer Relationship Managment Customer Relationship Management Terms Email Marketing Email Marketing Terms Search Engine Optimization Search Engine Optimization Terms Social Networking Social Networking Terms Viral Marketing Viral Marketing Terms Project ManagementProject ManagementProject Management Terms Request for Proposal Requirements Gathering Requirements Gathering Terms Software and Database DesignDatabase DevelopmentDatabase Development Terms Information Silo Nearshoring Nearshoring Terms Offshoring Offshoring Terms Software Design Software Design Terms Software Development Software Development Terms Web Site DesignCommercial Off-the-ShelfCommercial Off-the-Shelf Terms Content Management CMS Content Management CMS Terms Extranet Extranet Terms Intranet Intranet Terms Web Site Design Web Site Design Terms |