Many businesses use customer relationship management (CRM) applications to support sales, marketing, customer service and to enable business analytics and reporting. Popular customer relationship management software includes ACT!, GoldMine, Microsoft CRM, Salesforce.com, Siebol, and open source software.
Customer relationship management software can also integrate with supply chain management software to ensure products and services are being delivered to customers appropriately. This can lead to increased customer satisfaction and enhance the customer relationship. Several personal information management (PIM) or contact manager software titles also provide limited functions of customer relationship management.