There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine that resides in your existing customer base waiting for a reason to do more business with you.
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 | A recent study by Gartner predicts that “by 2012, the majority of vehicle manufacturers will concentrate product development efforts on enabling wireless data connectivity in their next-generation cars.” The headline is being treated like fortune telling or prediction, but realistically, internet enabled vehicles are just an extension of a movement already witnessed over the past few years. |
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 | Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on the course or on the couch. This year introduces even more offerings like player updates via Twitter and Facebook and video postings on YouTube. Here’s a quick run-down of the tech-packed tournament for one of the world’s oldest sports. |
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 | If you have an email account you have certainly received an email advertising a company’s products or services. Companies use email marketing campaigns as part of an overall marketing strategy to increase brand exposure, drive traffic to websites/phones, and to drive sales for specific products and services. Email marketing campaigns can be very successful and cost effective if you know these secrets to success: |
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 | With these simple 5 steps you can double (and in many cases triple, quadruple, or more) the amount of traffic to your website increasing exposure, leads and eventually business. |
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A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is here to stay (86%).
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 | The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels. Considering online sales channels often generate more bottom-line revenue when compared to offline channels, this shift in sales generation represents a tremendous paradigm shift for companies of all sizes. |
According to a recent Dealix survey of 3,000 phone calls to auto dealerships 72% of inquiry calls received were mishandled. The study notes that most mishandled calls fall into three areas: |
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 | Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. |