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Most Marketing Managers miss the Power of Facebook, Twitter, Social Networking

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A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is here to stay (86%).

A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is here to stay (86%).

 

If your company has a marketing manager, or if you wear that hat in addition to your role as CEO, consider the following:

1. Most users of social networking sites are NOT in high school.

2. Word of mouth is more important that ever in marketing services and products to customers – social networking sites have become incredibly powerful tools in spreading this word of mouth

3. Creating a presence on social networking sites extends brand and creates community with potential and existing customers, but also improves your search engine rankings

How to Get Started

1. Determine which social networking site is most appropriate for your target audience based on their general member demographics and interests

2. Determine what content you will provide in your profile – will it be product/service information to attract new customers or customer service information to facilitate communications with existing customers?

 

3. Identify a resource within your company who will be responsible for monitoring and creating posts on your social network site, then create a profile based on the information you determined in step #2.

 

4. Engage, engage, engage! Social networking is just that – networking. So make sure your company is maintaining its online relationship the way you maintain your real-world equivalents.

 

Copyright 2009

Kelly R. Short - Visit http://www.kellyrshort.com to increase sales with powerful marketing, lower operating costs using business process automation, leverage unified technology to crush your competition, and enjoy actionable advice from over 15 years of technology experience.

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Comments

Great article today in the Star Telegram on how Justin Boots is using Facebook and other social networking tools to promote their new boot line called Bent Rail Collection. Read the article at http://www.star-telegram.com/business/story/1447611.html

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