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October 28, 2009

Customers Prefer Engaging Brands via Multichannel

Very compelling report from Forrester describing a new breed of consumers that are "less brand-loyal customers who seek to engage with companies across a multitude of new digital channels, such as on their mobile phones or via social technologies."

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October 22, 2009

Social Media Imperative for Holiday Sales

This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits of social media during this year's holiday sales.

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SMB's Use of Social Media Difficult to Measure

Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey questions were so vastly different.

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October 20, 2009

Business Case for Using Twitter

Great blog post over at MetroplexInteractive.com on how Con-way trucking is leveraging Twitter to recruit employees and streamline operations. Very useful for any company trying to figure out how to leverage social media to extend their brand or engage customers, employees and partners.

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October 08, 2009

How Social Networking Increases Leads and Sales

Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. Great advice from the experts over at MetroplexInteractive

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October 07, 2009

Sponsorship Covers Cost of Mariah Carey's Latest Album

Great concept - lower the cost of music albums by offering advertising. Mariah Carey's latest cd apparently uses this approach as described in this article from Springwise.com.

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34% of e-retailers say social marketing has increased sales, study says

Interesting article from Forrester Research showing impacts of social media efforts to the bottom line.

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Riding the Google Wave to Social Marketing

Google Wave is being touted as "the next big thing" in a lot of different ways... this article applies its benefits to social marketing.

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Google now serving ads in iPhone Maps

Google Adsense is now baking advertisements into search results on the iPhone browser. Great idea and tool for advertisers who's target market relies on the iPhone. Next, Google should find ways to leverage Adsense to bake advertisements into iPhone applications (especially those that are location specific).

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October 06, 2009

Social Media is Swell, But Don’t Forget the Basics

A lot of hype has been placed on social media lately but we must remember social media is part of the marketing mix and shouldn't be the sole effort of a marketing plan. This article recaps some of the basics in a short summary.

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September 24, 2009

MMS Gaining Mobile Advertising Popularity

SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement. This article provides research from a recent Aberseen survey.

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September 23, 2009

Facebook Partners with Nielsen for Social Media Measurement

Facebook's revenue is created almost soley from advertising revenue. But how do you defend your ad rates without trusted metrics? Add Nielsen Ratings as your partner, of course. This will add the credibility that Facebook needs to drive ad revenue in the coming years from advertisers wary of social media options that usually lack traditional advertising metrics.

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September 03, 2009

Americans Continue To Adopt Digital Lifestyle says Forrester

Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:

While media consumption among all Americans is split evenly between new and traditional media, on average, consumers younger than 40 spend almost 2 hours a week more with new media than they do with traditional media. 

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September 01, 2009

Most to Access Internet via Mobile Device

Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.

In the next decade, the mobile Internet will replicate the success story of the PC-based Internet as social networks, widgets, search engines or company websites adapt for mobile presentation

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WiFi Users Affluent Males Aged 24 to 49

Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?

A new survey of who uses Wi-Fi hot spots in coffee shops and cafes shows the audience is generally affluent, overwhelming male and mostly between the ages of 25 and 49.

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August 31, 2009

Enterprises Continue to Adopt Web 2.0 Blogs Wikis RSS and Mashups

Enterprises will adopt Web 2.0 technoloies in coming years according to Forrester Research. This marks a trend already underway at many corporations.

The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets.

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Social Media is Outlet for Consumers - Product and Brands Should Engage

Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT a waste of time... whew!

Most growth in social networking is occurring among adults 35 and older, Forrester Research says. Four of five adults of all ages now use social media, including blogs, social networks and review sites, in some form at least monthly; half visit social networking sites.

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August 28, 2009

Why Marketing Executives use Social Media

Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.

Looking to make the case for why your organization or clients should be using social media marketing? A survey last month, highlighted today in eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium:

 

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5 Reasons Blog Marketing is Useful

A basic list of 5 reasons why businesses benefit from blog marketing and should be considered when creating a marketing plan for any company, brand, product or service.

Blog marketing is one of the most effective ways to promote goods and services on the internet today. Commonly referred to as business blogs, these sites are able to capitalize on their versatility and ability to interact with visitors to the site.

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August 27, 2009

How E-mail Marketing and Social Media Can Work Together

Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years.

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August 25, 2009

Why Social Networking Will Go Enterprise Wide

Interesting argument:

Given all your employees are now online social creatures it stands to reason that these technologies will make their way into corporate applications as features.

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August 21, 2009

Employers Screen Job Applicants Using Social Networks

What have you posted to Facebook, LinkedIn, Myspace, etc that could cost you that potential job?

According to a new study conducted by Harris Interactive for CareerBuilder.com, 45 percent of employers questioned are using social networks to screen job candidates

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August 20, 2009

Social-Media ROI Elusive: MarketingProfs Poll

Only 21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results, according to the MarketingProfs poll results.

In corporate terms, social media is a very new concept. Not suprising to me then, corporations are not sophisticated yet in measuring their social media impact. Given the loosely defined universe of "social media" will good tools ever exist to measure the ROI of social media?

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Social networking skills important in the online marketing job hunt

I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.

It appears that knowledge of web 2.0 is a must for those in the workforce as more companies are looking for experience in social networking and blogging.

A new study from Pressroom, with help from the Public Relations Society of America, Korn/Ferry International and Trendstream, finds that...

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August 19, 2009

Mobile internet audience continues to grow, says Forrester

The number of people accessing the mobile internet is continuing to increase, industry analysts have noted. According to Forrester Research, Weather.com now attracts more than 12 million unique visitors to its mobile website every month. In addition, the number of people accessing sites such as Yahoo! and ESPN through their mobile phones was described as "significant".

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Mass And Niche Social Networks Enhance Social Media Campaigns

Brands need to harness the power of both mass social media and niche social networks to extend brand awareness to online consumers according to Reality Digital, the leading provider of social networking software for brands and businesses.

Mass social networks such as Facebook and Twitter can be used as effective crowd sourcing tools, as brands seek to reach out to a larger audience and engage them, whereas niche social networks dedicated to a brand can offer deeper consumer interaction. It is a combination of the two that reaps the greatest results and ROI for businesses.

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August 17, 2009

Online Community Gives Early Feedback on Marketing Concepts

Interesting concept on community based feedback covered over at Springwise.com:

Marketers can now get early thoughts on new designs and concepts through Concept Feedback, which provides a simple tool for getting free, sincere feedback from like-minded professionals. more...

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August 12, 2009

Twitter Attack Proves Sites' Popularity

If imitation is the sincerest form of flattery, a Denial of Service attack must be the sincerest indication a web site (Twitter) has become wildly popular. As Facebook, Twitter, Linkedin, and other social networking sites become increasingly popular hackers will focus their efforts on disrupting these sites' functionality, stealing members' profile data, and finding other surreptitious methods of exploitation. 

The denial of service (DOS) attacks which knocked Twitter offline and slowed down Facebook response times yesterday may have been designed to target just one individual.

Max Kelly, chief security officer at Facebook, said the problems experienced by those trying to access the two sites, as well as LiveJournal and Blogger, may have been motivated by efforts to silence a Georgian blogger on the one-year anniversary of Georgia's invasion of South Ossetia. read more...

August 03, 2009

Facebook's Member Profile Image Used to Sell Dating Services

A brew-ha this week over at Facebook highlights the fact that many are learning the accepted norms of social networking and media. Apparently, a Facebook third-party developer used the profile picture of a Facebook member (without permission) to create an online advertisement for a singles group.

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