September 03, 2009

Today's Search Engine Optimization News - 09032009

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September 01, 2009

Most to Access Internet via Mobile Device

Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.

In the next decade, the mobile Internet will replicate the success story of the PC-based Internet as social networks, widgets, search engines or company websites adapt for mobile presentation

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WiFi Users Affluent Males Aged 24 to 49

Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?

A new survey of who uses Wi-Fi hot spots in coffee shops and cafes shows the audience is generally affluent, overwhelming male and mostly between the ages of 25 and 49.

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August 28, 2009

5 Reasons Blog Marketing is Useful

A basic list of 5 reasons why businesses benefit from blog marketing and should be considered when creating a marketing plan for any company, brand, product or service.

Blog marketing is one of the most effective ways to promote goods and services on the internet today. Commonly referred to as business blogs, these sites are able to capitalize on their versatility and ability to interact with visitors to the site.

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August 20, 2009

Social-Media ROI Elusive: MarketingProfs Poll

Only 21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results, according to the MarketingProfs poll results.

In corporate terms, social media is a very new concept. Not suprising to me then, corporations are not sophisticated yet in measuring their social media impact. Given the loosely defined universe of "social media" will good tools ever exist to measure the ROI of social media?

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Social networking skills important in the online marketing job hunt

I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.

It appears that knowledge of web 2.0 is a must for those in the workforce as more companies are looking for experience in social networking and blogging.

A new study from Pressroom, with help from the Public Relations Society of America, Korn/Ferry International and Trendstream, finds that...

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August 19, 2009

Adding Search to Your Marketing Mix

Great research from Forrester regarding success rates, ROI, and increasing focus on search engine optimization:

The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to their products or services by focusing on certain keyphrases that highlight these offerings. And though SEO has embarked on a meteoric rise in the past few years, other non-traditional forms of marketing are now gaining a great deal of well-deserved credibility as well. More and more marketers are using paid ads to hone in on a potentially profitable client base, while other more traditional channels, such as PR and print ads, appear to be becoming somewhat less effective.

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Manufacturers Shift Marketing Dollars Online

Manufacturers focusing on quantifiable ROI for advertising increasingly prefer online advertising - especially online directories/Web sites, e-mail marketing using in-house lists, and search-engine optimization.

While you may think of the manufacturing sector as "old economy," it's increasingly "new economy" in the way it conducts its marketing efforts. That's one conclusion to be drawn from a new GlobalSpec report that analyzes polling during the first quarter among marketing and sales professionals at manufacturing companies.

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