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October 07, 2009

Riding the Google Wave to Social Marketing

Google Wave is being touted as "the next big thing" in a lot of different ways... this article applies its benefits to social marketing.

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September 15, 2009

UPS Ups Anti Againt FedEx Kinkos with Online Printing

Web-print services are a great solution for printing brochures, flyers, tri-folds, business cards or even invitations. I've used them for years to print my Christmas cards. Because of the volume and scale of most online or web printing shops their costs are quite reasonable. Interesting that UPS has entered this market - presumably to compete with FedEx Kinkos.

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September 03, 2009

How Green is Your IT - Free Tool from IBM Measures Impact

How green is your technology? What is its environmental impact? Can you save money by being green? This free tool from IBM and Aberdeen Research quickly and easily measures the impact of your technology and provides suggestions on how to reduce your energy impact. There's a lot of juice to be squeezed from IT departments with a minimal amount of effort.

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Americans Continue To Adopt Digital Lifestyle says Forrester

Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:

While media consumption among all Americans is split evenly between new and traditional media, on average, consumers younger than 40 spend almost 2 hours a week more with new media than they do with traditional media. 

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September 01, 2009

Most to Access Internet via Mobile Device

Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.

In the next decade, the mobile Internet will replicate the success story of the PC-based Internet as social networks, widgets, search engines or company websites adapt for mobile presentation

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August 31, 2009

Enterprises Continue to Adopt Web 2.0 Blogs Wikis RSS and Mashups

Enterprises will adopt Web 2.0 technoloies in coming years according to Forrester Research. This marks a trend already underway at many corporations.

The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets.

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Social Media is Outlet for Consumers - Product and Brands Should Engage

Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT a waste of time... whew!

Most growth in social networking is occurring among adults 35 and older, Forrester Research says. Four of five adults of all ages now use social media, including blogs, social networks and review sites, in some form at least monthly; half visit social networking sites.

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August 24, 2009

Time is Now for Web 2.0, Cloud Computing, Virtual Worlds, Internet TV, SOA

Very interesting report from Gartner on technologies reaching an inflection point (meaning they are ready to take off). Of note are: web 2.0, cloud computing, Internet TV, virtual worlds and service-oriented architecture.

The researchers at Gartner Inc. released their 2009 Hype Cycle Special Report last week. The report, prepared by the organization since 1995, is at its core a comparative tool for risk judgment which, this year, looked at over 1,500 technologies and nearly 80 tech sectors.

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August 20, 2009

Top EBay sellers have some advice for GM

GM will begin selling automobiles on eBay this fall as part of its overall restructuring plan to lower operating costs (especially marketing and advertising). It will be interesting to see if GM's margins suffer from an inability to haggle, up sell, and use sales psychology to close the deal.

When it comes to online auto sales, there are no smiling, smooth-talking salespeople to help seal a deal.

So how can General Motors Co. sell more cars on EBay?

 

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August 19, 2009

3D Tool Decorates College Student Dorm Rooms

What's fascinating about this innovation is not that a college student can view their room in 3d - it's that the retailer has provided an innovative tool that helps customers buy their products. Imagine if more retailers did this!

DesignYourDorm is a web-based 3-D interior design tool that allows college students to customize their dorm room interiors and purchase what they need online.

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