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Restaurant uses Social Media to Compile Wine List

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Social media meets crowdsourcing. This restaurant used social media to build their wine list based on customer preferences and desires. Imagine that - the customers getting to pick what the store carries in merchandise!

From the great folks at Springwise.com

Last year we reported on Bin Ends, who gave the public the opportunity to take part in wine tastings via Twitter. Last month, a London restaurant got in on the social media act by crowdsourcing their wine list selection. L'Anima, Time Out's pick for Best New Italian Restaurant 2009, hosted a tasting for six wine experts, including wine writer Anthony Rose, wine vlogger Denise Medrano and resident sommelier Gal Zohar. The tasters formed three teams to sample Zohar's short list and settle on the final selection. "Unfortunately," said the sommelier on his blog, "these enthusiasts, rarely agree with each other." That's where the public came in.

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