May 19, 2009

Adopt Electronic Documents - Each Filing Cabinet Costs $25,000

A survey from Benchmark International determined that the average four-drawer file cabinet costs $25,000 to fill (includes paper, labor, share of facility cost, etc) and $2,100 per year to maintain. Add to this the cost of

Continue reading "Adopt Electronic Documents - Each Filing Cabinet Costs $25,000" »

May 18, 2009

Earthquake Rattles DFW, Swine Flu now Pandemic – Is Your Disaster Plan Updated?

Okay, an earthquake measuring 3.3 on the Richter scale is hardly worth noting, but it does remind us that disasters do happen and when they do, we must have a contingency plan. How will your business continue operating in time of disaster?

 

Continue reading "Earthquake Rattles DFW, Swine Flu now Pandemic – Is Your Disaster Plan Updated?" »

Most Marketing Managers miss the Power of Facebook, Twitter, Social Networking

A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is here to stay (86%).

Continue reading "Most Marketing Managers miss the Power of Facebook, Twitter, Social Networking" »

May 15, 2009

Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows

McKinsey survey shows importance of integrating technology, marketing and sales

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels. Considering online sales channels often generate more bottom-line revenue when compared to offline channels, this shift in sales generation represents a tremendous paradigm shift for companies of all sizes.

 

Continue reading "Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows" »