A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is here to stay (86%).
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 | The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels. Considering online sales channels often generate more bottom-line revenue when compared to offline channels, this shift in sales generation represents a tremendous paradigm shift for companies of all sizes. |
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| According to a recent Dealix survey of 3,000 phone calls to auto dealerships 72% of inquiry calls received were mishandled. The study notes that most mishandled calls fall into three areas: |
Continue reading "72% of Customer Lead Calls Mishandled - Learn From Auto Dealers' Mistakes" »
 | Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. |