Unified Technology, Marketing and Business Process Automation http://kellyrshort.com/wordmaverick/blog/ Technology, Marketing, Business Process Automation and Disaster Recovery Solutions for Small and Medium Sized Businesses en Copyright 2009 Tue, 19 May 2009 09:40:35 -0600 http://www.sixapart.com/movabletype/?v=3.2ysb5-20051201 http://blogs.law.harvard.edu/tech/rss Adopt Electronic Documents - Each Filing Cabinet Costs $25,000 A survey from Benchmark International determined that the average four-drawer file cabinet costs $25,000 to fill (includes paper, labor, share of facility cost, etc) and $2,100 per year to maintain. Add to this the cost of ]]> http://kellyrshort.com/wordmaverick/blog/2009/05/paper_files_are_stealing_money.html http://kellyrshort.com/wordmaverick/blog/2009/05/paper_files_are_stealing_money.html Tue, 19 May 2009 09:40:35 -0600 Earthquake Rattles DFW, Swine Flu now Pandemic – Is Your Disaster Plan Updated?

Okay, an earthquake measuring 3.3 on the Richter scale is hardly worth noting, but it does remind us that disasters do happen and when they do, we must have a contingency plan. How will your business continue operating in time of disaster?

 

]]> http://kellyrshort.com/wordmaverick/blog/2009/05/earthquake_rattles_dfw_swine_f.html http://kellyrshort.com/wordmaverick/blog/2009/05/earthquake_rattles_dfw_swine_f.html Mon, 18 May 2009 09:59:45 -0600 Most Marketing Managers miss the Power of Facebook, Twitter, Social Networking A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is here to stay (86%).

]]> http://kellyrshort.com/wordmaverick/blog/2009/05/most_marketing_managers_miss_t.html http://kellyrshort.com/wordmaverick/blog/2009/05/most_marketing_managers_miss_t.html Mon, 18 May 2009 08:25:35 -0600 Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows McKinsey survey shows importance of integrating technology, marketing and sales

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels. Considering online sales channels often generate more bottom-line revenue when compared to offline channels, this shift in sales generation represents a tremendous paradigm shift for companies of all sizes.

 

]]> http://kellyrshort.com/wordmaverick/blog/2009/05/mckinsey_survey_shows_importan.html http://kellyrshort.com/wordmaverick/blog/2009/05/mckinsey_survey_shows_importan.html Fri, 15 May 2009 08:58:41 -0600 72% of Customer Lead Calls Mishandled - Learn From Auto Dealers' Mistakes

According to a recent Dealix survey of 3,000 phone calls to auto dealerships 72% of inquiry calls received were mishandled. The study notes that most mishandled calls fall into three areas:

]]> http://kellyrshort.com/wordmaverick/blog/2009/05/convert_leads_to_sales_with_le.html http://kellyrshort.com/wordmaverick/blog/2009/05/convert_leads_to_sales_with_le.html Marketing & Sales Thu, 14 May 2009 09:35:38 -0600 Facebook, Twitter and MySpace Generate Leads and Extend Brand - How To Leverage Social Networking Sites

Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services.

]]> http://kellyrshort.com/wordmaverick/blog/2009/05/social_networking_sites_like_f.html http://kellyrshort.com/wordmaverick/blog/2009/05/social_networking_sites_like_f.html Marketing & Sales Mon, 11 May 2009 13:34:10 -0600