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Search Results from Technology, Marketing and Business Process Management

Customers Prefer Engaging Brands via Multichannel

Very compelling report from Forrester describing a new breed of consumers that are "less brand-loyal customers who seek to engage with companies across a multitude of new digital channels, such as on their mobile phones or via social technologies."...

Posted in Technology, Marketing and Business Process Management on October 28, 2009 08:06 PM

Social Media Imperative for Holiday Sales

This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits...

Posted in Technology, Marketing and Business Process Management on October 22, 2009 01:53 AM

SMB's Use of Social Media Difficult to Measure

Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey...

Posted in Technology, Marketing and Business Process Management on October 22, 2009 01:49 AM

Business Case for Using Twitter

Great blog post over at MetroplexInteractive.com on how Con-way trucking is leveraging Twitter to recruit employees and streamline operations. Very useful for any company trying to figure out how to leverage social media to extend their brand or engage customers,...

Posted in Technology, Marketing and Business Process Management on October 20, 2009 01:20 AM

How Social Networking Increases Leads and Sales

Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. Great advice from the experts over at MetroplexInteractive...

Posted in Technology, Marketing and Business Process Management on October 8, 2009 01:36 AM

34% of e-retailers say social marketing has increased sales, study says

Interesting article from Forrester Research showing impacts of social media efforts to the bottom line....

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:45 PM

Riding the Google Wave to Social Marketing

Google Wave is being touted as "the next big thing" in a lot of different ways... this article applies its benefits to social marketing....

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:44 PM

Restaurant uses Social Media to Compile Wine List

Social media meets crowdsourcing. This restaurant used social media to build their wine list based on customer preferences and desires. Imagine that - the customers getting to pick what the store carries in merchandise!...

Posted in Technology, Marketing and Business Process Management on October 6, 2009 01:15 AM

Social Media is Swell, But Don’t Forget the Basics

A lot of hype has been placed on social media lately but we must remember social media is part of the marketing mix and shouldn't be the sole effort of a marketing plan. This article recaps some of the basics...

Posted in Technology, Marketing and Business Process Management on October 6, 2009 01:10 AM

Be Careful When Marketing to Teens Online

Interesting article from AdWeek on how adults don't understand teenagers nor how they use the Internet with an emphasis on how companies can better control how teenagers perceive their brand....

Posted in Technology, Marketing and Business Process Management on October 5, 2009 01:59 AM

Facebook Partners with Nielsen for Social Media Measurement

Facebook's revenue is created almost soley from advertising revenue. But how do you defend your ad rates without trusted metrics? Add Nielsen Ratings as your partner, of course. This will add the credibility that Facebook needs to drive ad revenue...

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:51 AM

CRM in 2009: Personal, Social, Mobile, Adaptable

Now that many national brands are focusing on leveraging social media in their marketing mix new tools are cropping up to integrate social media feeds into existing customer relationship management and communication platforms. This report summarizes trends from Forrester Research....

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:08 AM

Today's Search Engine Optimization News - 09032009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:42 AM

Today's Social Media News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:35 AM

Today's BPM News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:30 AM

Americans Continue To Adopt Digital Lifestyle says Forrester

Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:While...

Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:28 AM

Free Seminar on Using Social Media for Advertising

For those interested Overdrive Interactive is providing a free online seminar on how to use social media for advertising and engaging customers....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:25 AM

Most to Access Internet via Mobile Device

Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.In the next decade, the mobile Internet will replicate the success story of the PC-based...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:16 AM

WiFi Users Affluent Males Aged 24 to 49

Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?A new survey of who...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:01 AM

Enterprises Continue to Adopt Web 2.0 Blogs Wikis RSS and Mashups

Enterprises will adopt Web 2.0 technoloies in coming years according to Forrester Research. This marks a trend already underway at many corporations.The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets....

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:48 AM

Social Media is Outlet for Consumers - Product and Brands Should Engage

Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:38 AM

Why Marketing Executives use Social Media

Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.Looking to make the case for why your organization or clients should be using social media marketing? A...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:44 AM

More US Companies Adding Email Marketing

Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.53 percent of marketing budgets for US companies have increased in the past year, in the face of slow...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:33 AM

Penetration of Online Media for Small Businesses Increases to 77%

Online advertising is a great levelling tool for small and medium sized businesses and this latest study shows compelling results for SMB's to advertise online:According to the latest report from the Kelsey Group, in the last 12 months, the penetration...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:32 AM

How E-mail Marketing and Social Media Can Work Together

Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:22 AM

Why Social Networking Will Go Enterprise Wide

Interesting argument: Given all your employees are now online social creatures it stands to reason that these technologies will make their way into corporate applications as features....

Posted in Technology, Marketing and Business Process Management on August 25, 2009 01:10 AM

Sentiment Analysis Measures Feelings from Social Media

A beautiful extension of the richest set of data the world has ever known: social media. Never before have so many consumers so easily and accessibly expressed their likes, dislikes, wants and needs for product designers.The rise of blogs and...

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:54 AM

Employers Screen Job Applicants Using Social Networks

What have you posted to Facebook, LinkedIn, Myspace, etc that could cost you that potential job?According to a new study conducted by Harris Interactive for CareerBuilder.com, 45 percent of employers questioned are using social networks to screen job candidates...

Posted in Technology, Marketing and Business Process Management on August 21, 2009 01:09 AM

Social-Media ROI Elusive: MarketingProfs Poll

Only 21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results, according to the MarketingProfs poll results. In corporate terms, social media is a very new concept. Not suprising to me...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:34 AM

Social networking skills important in the online marketing job hunt

I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.It appears that knowledge of web 2.0 is a must...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:31 AM

Adding Search to Your Marketing Mix

Great research from Forrester regarding success rates, ROI, and increasing focus on search engine optimization:The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:41 AM

Mass And Niche Social Networks Enhance Social Media Campaigns

Brands need to harness the power of both mass social media and niche social networks to extend brand awareness to online consumers according to Reality Digital, the leading provider of social networking software for brands and businesses. Mass social networks...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:13 AM

Online Community Gives Early Feedback on Marketing Concepts

Interesting concept on community based feedback covered over at Springwise.com:Marketers can now get early thoughts on new designs and concepts through Concept Feedback, which provides a simple tool for getting free, sincere feedback from like-minded professionals. more......

Posted in Technology, Marketing and Business Process Management on August 17, 2009 08:54 AM

Twitter Attack Proves Sites' Popularity

If imitation is the sincerest form of flattery, a Denial of Service attack must be the sincerest indication a web site (Twitter) has become wildly popular. As Facebook, Twitter, Linkedin, and other social networking sites become increasingly popular hackers will focus...

Posted in Technology, Marketing and Business Process Management on August 12, 2009 02:44 PM

Facebook's Member Profile Image Used to Sell Dating Services

A brew-ha this week over at Facebook highlights the fact that many are learning the accepted norms of social networking and media. Apparently, a Facebook third-party developer used the profile picture of a Facebook member (without permission) to create an...

Posted in Technology, Marketing and Business Process Management on August 3, 2009 01:45 PM

Look to India, China for Next Internet Innovation

The United States invented the internet and has driven the majority of its development and innovation over the past 20 years, but India and China are likely candidates to drive the next generation of innovation given their rising internet user...

Posted in Technology, Marketing and Business Process Management on July 28, 2009 09:20 AM

2 Reasons Why You Should Be Using Email Marketing Right Now

There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine...

Posted in Technology, Marketing and Business Process Management on July 20, 2009 03:34 PM

Does Your Web Site Meet Its Sales Quota?

How many sales has your web site generated lately? Follow these tips to increase the sales your web site creates....

Posted in Technology, Marketing and Business Process Management on June 22, 2009 04:31 PM

PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans

Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on...

Posted in Technology, Marketing and Business Process Management on May 28, 2009 11:36 AM

Most Marketing Managers miss the Power of Facebook, Twitter, Social Networking

A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is...

Posted in Technology, Marketing and Business Process Management on May 18, 2009 08:25 AM

Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels....

Posted in Technology, Marketing and Business Process Management on May 15, 2009 08:58 AM

Facebook, Twitter and MySpace Generate Leads and Extend Brand - How To Leverage Social Networking Sites

Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services....

Posted in Technology, Marketing and Business Process Management on May 11, 2009 01:34 PM