Very compelling report from Forrester describing a new breed of consumers that are "less brand-loyal customers who seek to engage with companies across a multitude of new digital channels, such as on their mobile phones or via social technologies."...
Posted in Technology, Marketing and Business Process Management on October 28, 2009 08:06 PM
This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits...
Posted in Technology, Marketing and Business Process Management on October 22, 2009 01:53 AM
Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey...
Posted in Technology, Marketing and Business Process Management on October 22, 2009 01:49 AM
Great blog post over at MetroplexInteractive.com on how Con-way trucking is leveraging Twitter to recruit employees and streamline operations. Very useful for any company trying to figure out how to leverage social media to extend their brand or engage customers,...
Posted in Technology, Marketing and Business Process Management on October 20, 2009 01:20 AM
Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. Great advice from the experts over at MetroplexInteractive...
Posted in Technology, Marketing and Business Process Management on October 8, 2009 01:36 AM
Interesting article from Forrester Research showing impacts of social media efforts to the bottom line....
Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:45 PM
Google Wave is being touted as "the next big thing" in a lot of different ways... this article applies its benefits to social marketing....
Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:44 PM
Social media meets crowdsourcing. This restaurant used social media to build their wine list based on customer preferences and desires. Imagine that - the customers getting to pick what the store carries in merchandise!...
Posted in Technology, Marketing and Business Process Management on October 6, 2009 01:15 AM
A lot of hype has been placed on social media lately but we must remember social media is part of the marketing mix and shouldn't be the sole effort of a marketing plan. This article recaps some of the basics...
Posted in Technology, Marketing and Business Process Management on October 6, 2009 01:10 AM
Interesting article from AdWeek on how adults don't understand teenagers nor how they use the Internet with an emphasis on how companies can better control how teenagers perceive their brand....
Posted in Technology, Marketing and Business Process Management on October 5, 2009 01:59 AM
Facebook's revenue is created almost soley from advertising revenue. But how do you defend your ad rates without trusted metrics? Add Nielsen Ratings as your partner, of course. This will add the credibility that Facebook needs to drive ad revenue...
Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:51 AM
Now that many national brands are focusing on leveraging social media in their marketing mix new tools are cropping up to integrate social media feeds into existing customer relationship management and communication platforms. This report summarizes trends from Forrester Research....
Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:08 AM
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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:30 AM
Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:While...
Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:28 AM
For those interested Overdrive Interactive is providing a free online seminar on how to use social media for advertising and engaging customers....
Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:25 AM
Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.In the next decade, the mobile Internet will replicate the success story of the PC-based...
Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:16 AM
Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?A new survey of who...
Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:01 AM
Enterprises will adopt Web 2.0 technoloies in coming years according to Forrester Research. This marks a trend already underway at many corporations.The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets....
Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:48 AM
Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT...
Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:38 AM
Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.Looking to make the case for why your organization or clients should be using social media marketing? A...
Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:44 AM
Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.53 percent of marketing budgets for US companies have increased in the past year, in the face of slow...
Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:33 AM
Online advertising is a great levelling tool for small and medium sized businesses and this latest study shows compelling results for SMB's to advertise online:According to the latest report from the Kelsey Group, in the last 12 months, the penetration...
Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:32 AM
Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away...
Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:22 AM
Interesting argument: Given all your employees are now online social creatures it stands to reason that these technologies will make their way into corporate applications as features....
Posted in Technology, Marketing and Business Process Management on August 25, 2009 01:10 AM
A beautiful extension of the richest set of data the world has ever known: social media. Never before have so many consumers so easily and accessibly expressed their likes, dislikes, wants and needs for product designers.The rise of blogs and...
Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:54 AM
What have you posted to Facebook, LinkedIn, Myspace, etc that could cost you that potential job?According to a new study conducted by Harris Interactive for CareerBuilder.com, 45 percent of employers questioned are using social networks to screen job candidates...
Posted in Technology, Marketing and Business Process Management on August 21, 2009 01:09 AM
Only 21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results, according to the MarketingProfs poll results. In corporate terms, social media is a very new concept. Not suprising to me...
Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:34 AM
I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.It appears that knowledge of web 2.0 is a must...
Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:31 AM
Great research from Forrester regarding success rates, ROI, and increasing focus on search engine optimization:The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to...
Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:41 AM
Brands need to harness the power of both mass social media and niche social networks to extend brand awareness to online consumers according to Reality Digital, the leading provider of social networking software for brands and businesses. Mass social networks...
Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:13 AM
Interesting concept on community based feedback covered over at Springwise.com:Marketers can now get early thoughts on new designs and concepts through Concept Feedback, which provides a simple tool for getting free, sincere feedback from like-minded professionals. more......
Posted in Technology, Marketing and Business Process Management on August 17, 2009 08:54 AM
If imitation is the sincerest form of flattery, a Denial of Service attack must be the sincerest indication a web site (Twitter) has become wildly popular. As Facebook, Twitter, Linkedin, and other social networking sites become increasingly popular hackers will focus...
Posted in Technology, Marketing and Business Process Management on August 12, 2009 02:44 PM
A brew-ha this week over at Facebook highlights the fact that many are learning the accepted norms of social networking and media. Apparently, a Facebook third-party developer used the profile picture of a Facebook member (without permission) to create an...
Posted in Technology, Marketing and Business Process Management on August 3, 2009 01:45 PM
The United States invented the internet and has driven the majority of its development and innovation over the past 20 years, but India and China are likely candidates to drive the next generation of innovation given their rising internet user...
Posted in Technology, Marketing and Business Process Management on July 28, 2009 09:20 AM
There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine...
Posted in Technology, Marketing and Business Process Management on July 20, 2009 03:34 PM
How many sales has your web site generated lately? Follow these tips to increase the sales your web site creates....
Posted in Technology, Marketing and Business Process Management on June 22, 2009 04:31 PM
Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on...
Posted in Technology, Marketing and Business Process Management on May 28, 2009 11:36 AM
A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is...
Posted in Technology, Marketing and Business Process Management on May 18, 2009 08:25 AM
The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels....
Posted in Technology, Marketing and Business Process Management on May 15, 2009 08:58 AM
Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services....
Posted in Technology, Marketing and Business Process Management on May 11, 2009 01:34 PM