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Search Results from Technology, Marketing and Business Process Management

Customers Prefer Engaging Brands via Multichannel

Very compelling report from Forrester describing a new breed of consumers that are "less brand-loyal customers who seek to engage with companies across a multitude of new digital channels, such as on their mobile phones or via social technologies."...

Posted in Technology, Marketing and Business Process Management on October 28, 2009 08:06 PM

Social Media Imperative for Holiday Sales

This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits...

Posted in Technology, Marketing and Business Process Management on October 22, 2009 01:53 AM

iPhone App Helps Road Warriors Find Convenient Places to Work

Great app for the road warrior - finding a convenient place to plug-in and work for a while in a strange town is worth its weight in gold. Thought Starbucks may not like the attention on other establishments! Wonder how...

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:59 PM

Google now serving ads in iPhone Maps

Google Adsense is now baking advertisements into search results on the iPhone browser. Great idea and tool for advertisers who's target market relies on the iPhone. Next, Google should find ways to leverage Adsense to bake advertisements into iPhone applications...

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:43 PM

MMS Gaining Mobile Advertising Popularity

SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement....

Posted in Technology, Marketing and Business Process Management on September 24, 2009 01:40 AM

GM To Learn China Old Pro at Online Auto Sales

A great deal of excitement and coverage has been extended to GM for providing online auto sales on eBay this year. While the concept seems new in the United States, China has been selling autos online for years and with...

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:15 AM

CRM in 2009: Personal, Social, Mobile, Adaptable

Now that many national brands are focusing on leveraging social media in their marketing mix new tools are cropping up to integrate social media feeds into existing customer relationship management and communication platforms. This report summarizes trends from Forrester Research....

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:08 AM

Today's Outsourcing News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:40 AM

Americans Continue To Adopt Digital Lifestyle says Forrester

Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:While...

Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:28 AM

Most to Access Internet via Mobile Device

Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.In the next decade, the mobile Internet will replicate the success story of the PC-based...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:16 AM

Traditional Interactive Still Trumps Emerging Interactive for Advertising

Don't put those email marketing, PPC, or banner ad programs away just yet - Forrester Research concluded traditional forms of interactive advertising still have a place in the marketing mix....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:09 AM

WiFi Users Affluent Males Aged 24 to 49

Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?A new survey of who...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:01 AM

Retailers Target the "iPhone Mom"

Time to make sure those iPhone apps appeal to iPhone Mom's: Mobile ad network Greystripe has coined the term "iPhone mom" to describe the 29.5% of iPhone users on its network that are mothers and household decision makers....

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:20 AM

Top EBay sellers have some advice for GM

GM will begin selling automobiles on eBay this fall as part of its overall restructuring plan to lower operating costs (especially marketing and advertising). It will be interesting to see if GM's margins suffer from an inability to haggle, up...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:42 AM

Mobile internet audience continues to grow, says Forrester

The number of people accessing the mobile internet is continuing to increase, industry analysts have noted. According to Forrester Research, Weather.com now attracts more than 12 million unique visitors to its mobile website every month. In addition, the number of...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:56 AM

63 Million US Households To Pay Bills Online By 2014

If you provide products and services to consumers what is your strategy to accept online bill payments? Do you have a strategy? Forrest Research predicts the adoption of online bill payment to continue to grow hitting 68 million US households...

Posted in Technology, Marketing and Business Process Management on August 17, 2009 02:57 AM

2 Reasons Why You Should Be Using Email Marketing Right Now

There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine...

Posted in Technology, Marketing and Business Process Management on July 20, 2009 03:34 PM

KellyRShort.com - July 2009 Newsletter

The best of KellyRShort.com from June 2009 - see what you've been missing!...

Posted in Technology, Marketing and Business Process Management on July 14, 2009 12:06 PM

Internet Enabled Vehicles Closer Than You Think

A recent study by Gartner predicts that “by 2012, the majority of vehicle manufacturers will concentrate product development efforts on enabling wireless data connectivity in their next-generation cars.” The headline is being treated like fortune telling or prediction, but realistically,...

Posted in Technology, Marketing and Business Process Management on June 10, 2009 01:47 PM

Are You Accepting Mobile Payments Yet?

The advance of mobile payment, banking and credit card software applications for wireless smartphones creates a new and powerful tool for retailers and business-to-business companies....

Posted in Technology, Marketing and Business Process Management on June 8, 2009 11:39 AM

PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans

Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on...

Posted in Technology, Marketing and Business Process Management on May 28, 2009 11:36 AM