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Search Results from Technology, Marketing and Business Process Management

Customers Prefer Engaging Brands via Multichannel

Very compelling report from Forrester describing a new breed of consumers that are "less brand-loyal customers who seek to engage with companies across a multitude of new digital channels, such as on their mobile phones or via social technologies."...

Posted in Technology, Marketing and Business Process Management on October 28, 2009 08:06 PM

Social Media Imperative for Holiday Sales

This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits...

Posted in Technology, Marketing and Business Process Management on October 22, 2009 01:53 AM

SMB's Use of Social Media Difficult to Measure

Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey...

Posted in Technology, Marketing and Business Process Management on October 22, 2009 01:49 AM

How Social Networking Increases Leads and Sales

Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. Great advice from the experts over at MetroplexInteractive...

Posted in Technology, Marketing and Business Process Management on October 8, 2009 01:36 AM

34% of e-retailers say social marketing has increased sales, study says

Interesting article from Forrester Research showing impacts of social media efforts to the bottom line....

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:45 PM

Riding the Google Wave to Social Marketing

Google Wave is being touted as "the next big thing" in a lot of different ways... this article applies its benefits to social marketing....

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:44 PM

Social Media is Swell, But Don’t Forget the Basics

A lot of hype has been placed on social media lately but we must remember social media is part of the marketing mix and shouldn't be the sole effort of a marketing plan. This article recaps some of the basics...

Posted in Technology, Marketing and Business Process Management on October 6, 2009 01:10 AM

Be Careful When Marketing to Teens Online

Interesting article from AdWeek on how adults don't understand teenagers nor how they use the Internet with an emphasis on how companies can better control how teenagers perceive their brand....

Posted in Technology, Marketing and Business Process Management on October 5, 2009 01:59 AM

MMS Gaining Mobile Advertising Popularity

SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement....

Posted in Technology, Marketing and Business Process Management on September 24, 2009 01:40 AM

SkyMall Increases Sales with Customer Re-engagement

As I've said many times before, the most successful marketing and advertising campaigns are the culmination of several tools and techniques working seamlessly together to engage customers and drive conversion. SkyMall gets it....

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:55 AM

Facebook Partners with Nielsen for Social Media Measurement

Facebook's revenue is created almost soley from advertising revenue. But how do you defend your ad rates without trusted metrics? Add Nielsen Ratings as your partner, of course. This will add the credibility that Facebook needs to drive ad revenue...

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:51 AM

Online Marketing Should Combine TV and Web

Online marketing is part of the overall marketing mix. Treating it as the only element of your marketing plan ignores many time proven, and still relevant, marketing channels:Tess Alps, chief executive at Thinkbox, emphasised the relationship between the internet and...

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:25 AM

GM To Learn China Old Pro at Online Auto Sales

A great deal of excitement and coverage has been extended to GM for providing online auto sales on eBay this year. While the concept seems new in the United States, China has been selling autos online for years and with...

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:15 AM

CRM in 2009: Personal, Social, Mobile, Adaptable

Now that many national brands are focusing on leveraging social media in their marketing mix new tools are cropping up to integrate social media feeds into existing customer relationship management and communication platforms. This report summarizes trends from Forrester Research....

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:08 AM

UPS Ups Anti Againt FedEx Kinkos with Online Printing

Web-print services are a great solution for printing brochures, flyers, tri-folds, business cards or even invitations. I've used them for years to print my Christmas cards. Because of the volume and scale of most online or web printing shops their...

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:01 AM

Today's Search Engine Optimization News - 09032009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:42 AM

Today's Online Marketing News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:41 AM

Today's Social Media News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:35 AM

Americans Continue To Adopt Digital Lifestyle says Forrester

Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:While...

Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:28 AM

Free Seminar on Using Social Media for Advertising

For those interested Overdrive Interactive is providing a free online seminar on how to use social media for advertising and engaging customers....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:25 AM

Fire Sale on Print Ads as Newspapers Suffer from Decline

Print advertising can still be an effective tool in your marketing mix and now that newspapers are suffering wildly you can bet last year's rate sheets have been cut in half or more. Bargain on print ads anyone? ...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:21 AM

Traditional Interactive Still Trumps Emerging Interactive for Advertising

Don't put those email marketing, PPC, or banner ad programs away just yet - Forrester Research concluded traditional forms of interactive advertising still have a place in the marketing mix....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:09 AM

Six Ways to Save Money in Enterprise Content Management

Enterprise Content Management (ECM) projects are popular cost-savers but how do you ensure a successful project whether internal or external? Good tips from Gartner:At a time when IT budgets are tight and few can afford to spend anything they don't...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:54 AM

27 Billion Fewer Pieces of Mail hurts US Postal Service - Email Marketing to Blame

Email marketing is making a dent in the US Postal Service's revenue. Advertisers are flocking to email marketing because of its high ROI, but will the Postal Service survive? Should it?About 175 billion pieces of mail will be sent in...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:39 AM

Traditional Marketing Loses Impact, Replaced by Online Advertising

Here's a good list of ten reasons why traditional marketing is losing pace with online advertising and why advertisers should consider shifting more budget to online advertising....

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:25 AM

60% of Online Shopping Carts Abandoned - Live Interaction Helps

How to do increase sales when 60% of potential customers abandon their online shopping cart before submitting their order? Good tips on using online chat with customer support:consumers abandon nearly 60 percent of all online transactions before they hit the...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:14 AM

Why Marketing Executives use Social Media

Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.Looking to make the case for why your organization or clients should be using social media marketing? A...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:44 AM

More US Companies Adding Email Marketing

Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.53 percent of marketing budgets for US companies have increased in the past year, in the face of slow...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:33 AM

Affiliate Marketing Useful Pew Study Shows

For many e-tailers, affiliate marketing is low on the list of marketing tools they use to drive and convert buyers. Here are five reasons it may be a great way to stretch your marketing budget....

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:22 AM

Business Process Management and Lean Six Sigma - Coexist

Business Process Management (BPM) seeks to optimize business processes and therefore it only makes sense that BPM should coexist in an environment adopting Lean Six Sigma (LSS). One leverages the other to merge business process and technology.Lean Six Sigma (LSS)...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:13 AM

5 Reasons Blog Marketing is Useful

A basic list of 5 reasons why businesses benefit from blog marketing and should be considered when creating a marketing plan for any company, brand, product or service.Blog marketing is one of the most effective ways to promote goods and...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:06 AM

Penetration of Online Media for Small Businesses Increases to 77%

Online advertising is a great levelling tool for small and medium sized businesses and this latest study shows compelling results for SMB's to advertise online:According to the latest report from the Kelsey Group, in the last 12 months, the penetration...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:32 AM

How E-mail Marketing and Social Media Can Work Together

Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:22 AM

Powerful Evidence: Email Marketing Increases Sales

Email marketing is a great way to drive sales and engage customers with your brand. This article is one of hundreds of examples that email marketing works:Mike’s Express Carwash, a chain of 37 carwashes located across Indiana and Ohio, announced...

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:33 AM

Retailers Target the "iPhone Mom"

Time to make sure those iPhone apps appeal to iPhone Mom's: Mobile ad network Greystripe has coined the term "iPhone mom" to describe the 29.5% of iPhone users on its network that are mothers and household decision makers....

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:20 AM

Top EBay sellers have some advice for GM

GM will begin selling automobiles on eBay this fall as part of its overall restructuring plan to lower operating costs (especially marketing and advertising). It will be interesting to see if GM's margins suffer from an inability to haggle, up...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:42 AM

Social-Media ROI Elusive: MarketingProfs Poll

Only 21% of marketers say they are now adequately measuring the impact of social-media campaigns in terms of tangible results, according to the MarketingProfs poll results. In corporate terms, social media is a very new concept. Not suprising to me...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:34 AM

Social networking skills important in the online marketing job hunt

I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.It appears that knowledge of web 2.0 is a must...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:31 AM

Mobile internet audience continues to grow, says Forrester

The number of people accessing the mobile internet is continuing to increase, industry analysts have noted. According to Forrester Research, Weather.com now attracts more than 12 million unique visitors to its mobile website every month. In addition, the number of...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:56 AM

Adding Search to Your Marketing Mix

Great research from Forrester regarding success rates, ROI, and increasing focus on search engine optimization:The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:41 AM

Mass And Niche Social Networks Enhance Social Media Campaigns

Brands need to harness the power of both mass social media and niche social networks to extend brand awareness to online consumers according to Reality Digital, the leading provider of social networking software for brands and businesses. Mass social networks...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:13 AM

Manufacturers Shift Marketing Dollars Online

Manufacturers focusing on quantifiable ROI for advertising increasingly prefer online advertising - especially online directories/Web sites, e-mail marketing using in-house lists, and search-engine optimization.While you may think of the manufacturing sector as "old economy," it's increasingly "new economy" in the...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:00 AM

Online Advertising Drives 9% Sales Gain For CPG Brands

Studies are proving that in a down economy online advertising makes even more sense. This latest study from the experts over at Media PostStudy: Online Advertising Drives 9% Sales Gain For CPG BrandsA new study indicates that online advertising boosts...

Posted in Technology, Marketing and Business Process Management on August 18, 2009 01:40 AM

Online Community Gives Early Feedback on Marketing Concepts

Interesting concept on community based feedback covered over at Springwise.com:Marketers can now get early thoughts on new designs and concepts through Concept Feedback, which provides a simple tool for getting free, sincere feedback from like-minded professionals. more......

Posted in Technology, Marketing and Business Process Management on August 17, 2009 08:54 AM

63 Million US Households To Pay Bills Online By 2014

If you provide products and services to consumers what is your strategy to accept online bill payments? Do you have a strategy? Forrest Research predicts the adoption of online bill payment to continue to grow hitting 68 million US households...

Posted in Technology, Marketing and Business Process Management on August 17, 2009 02:57 AM

Facebook's Member Profile Image Used to Sell Dating Services

A brew-ha this week over at Facebook highlights the fact that many are learning the accepted norms of social networking and media. Apparently, a Facebook third-party developer used the profile picture of a Facebook member (without permission) to create an...

Posted in Technology, Marketing and Business Process Management on August 3, 2009 01:45 PM

2 Reasons Why You Should Be Using Email Marketing Right Now

There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine...

Posted in Technology, Marketing and Business Process Management on July 20, 2009 03:34 PM

Does Your Web Site Meet Its Sales Quota?

How many sales has your web site generated lately? Follow these tips to increase the sales your web site creates....

Posted in Technology, Marketing and Business Process Management on June 22, 2009 04:31 PM

6 Criteria for Selecting an IT Staffing Company

Leveraging outsourced labor is an important tool in today’s turbulent economy and can result in very successful project execution, but care must be exercised in partnering with an IT staffing company since they will become your partner and must have...

Posted in Technology, Marketing and Business Process Management on June 12, 2009 01:02 PM

Internet Enabled Vehicles Closer Than You Think

A recent study by Gartner predicts that “by 2012, the majority of vehicle manufacturers will concentrate product development efforts on enabling wireless data connectivity in their next-generation cars.” The headline is being treated like fortune telling or prediction, but realistically,...

Posted in Technology, Marketing and Business Process Management on June 10, 2009 01:47 PM

Are You Accepting Mobile Payments Yet?

The advance of mobile payment, banking and credit card software applications for wireless smartphones creates a new and powerful tool for retailers and business-to-business companies....

Posted in Technology, Marketing and Business Process Management on June 8, 2009 11:39 AM

5 Pro Tips for Running Your Website on Free Open Source Software

Open source software (OSS) is increasingly popular with businesses of all sizes throughout the nation. Should your business consider transitioning to an OSS-driven website? Here are 5 pro tips to consider when making an OSS decision:...

Posted in Technology, Marketing and Business Process Management on June 2, 2009 03:16 PM

PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans

Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on...

Posted in Technology, Marketing and Business Process Management on May 28, 2009 11:36 AM

Kelly Short Now Expert Author at EzineArticles.com

Kelly Short is now an "Expert Author" on EzineArticles.com...

Posted in Technology, Marketing and Business Process Management on May 27, 2009 01:39 AM

Generate Sales with Email Marketing Campaigns - 5 Tips for Success

If you have an email account you have certainly received an email advertising a company’s products or services. Companies use email marketing campaigns as part of an overall marketing strategy to increase brand exposure, drive traffic to websites/phones, and to...

Posted in Technology, Marketing and Business Process Management on May 22, 2009 01:21 PM

Double Traffic to Your Website with 5 Simple Tasks

With these simple 5 steps you can double (and in many cases triple, quadruple, or more) the amount of traffic to your website increasing exposure, leads and eventually business....

Posted in Technology, Marketing and Business Process Management on May 21, 2009 12:01 PM

Adopt Electronic Documents - Each Filing Cabinet Costs $25,000

A survey from Benchmark International determined that the average four-drawer file cabinet costs $25,000 to fill (includes paper, labor, share of facility cost, etc) and $2,100 per year to maintain. Add to this the cost of...

Posted in Technology, Marketing and Business Process Management on May 19, 2009 09:40 AM

Earthquake Rattles DFW, Swine Flu now Pandemic – Is Your Disaster Plan Updated?

Okay, an earthquake measuring 3.3 on the Richter scale is hardly worth noting, but it does remind us that disasters do happen and when they do, we must have a contingency plan. How will your business continue operating in time...

Posted in Technology, Marketing and Business Process Management on May 18, 2009 09:59 AM

Most Marketing Managers miss the Power of Facebook, Twitter, Social Networking

A recent study from McCann Erikson UK Social Media survey found that 65% of marketing managers do not adequately understand how social networking tools can be used to market their company. This while an overwhelming number admit social networking is...

Posted in Technology, Marketing and Business Process Management on May 18, 2009 08:25 AM

Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels....

Posted in Technology, Marketing and Business Process Management on May 15, 2009 08:58 AM

72% of Customer Lead Calls Mishandled - Learn From Auto Dealers' Mistakes

According to a recent Dealix survey of 3,000 phone calls to auto dealerships 72% of inquiry calls received were mishandled. The study notes that most mishandled calls fall into three areas:...

Posted in Technology, Marketing and Business Process Management on May 14, 2009 09:35 AM

Facebook, Twitter and MySpace Generate Leads and Extend Brand - How To Leverage Social Networking Sites

Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services....

Posted in Technology, Marketing and Business Process Management on May 11, 2009 01:34 PM