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Search Results from Technology, Marketing and Business Process Management

SkyMall Increases Sales with Customer Re-engagement

As I've said many times before, the most successful marketing and advertising campaigns are the culmination of several tools and techniques working seamlessly together to engage customers and drive conversion. SkyMall gets it....

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:55 AM

Traditional Interactive Still Trumps Emerging Interactive for Advertising

Don't put those email marketing, PPC, or banner ad programs away just yet - Forrester Research concluded traditional forms of interactive advertising still have a place in the marketing mix....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:09 AM

Six Ways to Save Money in Enterprise Content Management

Enterprise Content Management (ECM) projects are popular cost-savers but how do you ensure a successful project whether internal or external? Good tips from Gartner:At a time when IT budgets are tight and few can afford to spend anything they don't...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:54 AM

27 Billion Fewer Pieces of Mail hurts US Postal Service - Email Marketing to Blame

Email marketing is making a dent in the US Postal Service's revenue. Advertisers are flocking to email marketing because of its high ROI, but will the Postal Service survive? Should it?About 175 billion pieces of mail will be sent in...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:39 AM

Traditional Marketing Loses Impact, Replaced by Online Advertising

Here's a good list of ten reasons why traditional marketing is losing pace with online advertising and why advertisers should consider shifting more budget to online advertising....

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:25 AM

60% of Online Shopping Carts Abandoned - Live Interaction Helps

How to do increase sales when 60% of potential customers abandon their online shopping cart before submitting their order? Good tips on using online chat with customer support:consumers abandon nearly 60 percent of all online transactions before they hit the...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:14 AM

More US Companies Adding Email Marketing

Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.53 percent of marketing budgets for US companies have increased in the past year, in the face of slow...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:33 AM

How E-mail Marketing and Social Media Can Work Together

Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:22 AM

Powerful Evidence: Email Marketing Increases Sales

Email marketing is a great way to drive sales and engage customers with your brand. This article is one of hundreds of examples that email marketing works:Mike’s Express Carwash, a chain of 37 carwashes located across Indiana and Ohio, announced...

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:33 AM

Adding Search to Your Marketing Mix

Great research from Forrester regarding success rates, ROI, and increasing focus on search engine optimization:The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:41 AM

Manufacturers Shift Marketing Dollars Online

Manufacturers focusing on quantifiable ROI for advertising increasingly prefer online advertising - especially online directories/Web sites, e-mail marketing using in-house lists, and search-engine optimization.While you may think of the manufacturing sector as "old economy," it's increasingly "new economy" in the...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:00 AM

Online Advertising Drives 9% Sales Gain For CPG Brands

Studies are proving that in a down economy online advertising makes even more sense. This latest study from the experts over at Media PostStudy: Online Advertising Drives 9% Sales Gain For CPG BrandsA new study indicates that online advertising boosts...

Posted in Technology, Marketing and Business Process Management on August 18, 2009 01:40 AM

63 Million US Households To Pay Bills Online By 2014

If you provide products and services to consumers what is your strategy to accept online bill payments? Do you have a strategy? Forrest Research predicts the adoption of online bill payment to continue to grow hitting 68 million US households...

Posted in Technology, Marketing and Business Process Management on August 17, 2009 02:57 AM

2 Reasons Why You Should Be Using Email Marketing Right Now

There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine...

Posted in Technology, Marketing and Business Process Management on July 20, 2009 03:34 PM

Does Your Web Site Meet Its Sales Quota?

How many sales has your web site generated lately? Follow these tips to increase the sales your web site creates....

Posted in Technology, Marketing and Business Process Management on June 22, 2009 04:31 PM

Internet Enabled Vehicles Closer Than You Think

A recent study by Gartner predicts that “by 2012, the majority of vehicle manufacturers will concentrate product development efforts on enabling wireless data connectivity in their next-generation cars.” The headline is being treated like fortune telling or prediction, but realistically,...

Posted in Technology, Marketing and Business Process Management on June 10, 2009 01:47 PM

PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans

Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on...

Posted in Technology, Marketing and Business Process Management on May 28, 2009 11:36 AM

Generate Sales with Email Marketing Campaigns - 5 Tips for Success

If you have an email account you have certainly received an email advertising a company’s products or services. Companies use email marketing campaigns as part of an overall marketing strategy to increase brand exposure, drive traffic to websites/phones, and to...

Posted in Technology, Marketing and Business Process Management on May 22, 2009 01:21 PM

Double Traffic to Your Website with 5 Simple Tasks

With these simple 5 steps you can double (and in many cases triple, quadruple, or more) the amount of traffic to your website increasing exposure, leads and eventually business....

Posted in Technology, Marketing and Business Process Management on May 21, 2009 12:01 PM

Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels....

Posted in Technology, Marketing and Business Process Management on May 15, 2009 08:58 AM

72% of Customer Lead Calls Mishandled - Learn From Auto Dealers' Mistakes

According to a recent Dealix survey of 3,000 phone calls to auto dealerships 72% of inquiry calls received were mishandled. The study notes that most mishandled calls fall into three areas:...

Posted in Technology, Marketing and Business Process Management on May 14, 2009 09:35 AM