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Search Results from Technology, Marketing and Business Process Management

Business Case for Using Twitter

Great blog post over at MetroplexInteractive.com on how Con-way trucking is leveraging Twitter to recruit employees and streamline operations. Very useful for any company trying to figure out how to leverage social media to extend their brand or engage customers,...

Posted in Technology, Marketing and Business Process Management on October 20, 2009 01:20 AM

Cyber Monday: Just as big as Black Friday for sales

What are you doing to capture sales on Cyber Monday? Does your company plan for a special promotion or advertising campaign to increase sales on Cyber Monday (or Cyber Monday week)?...

Posted in Technology, Marketing and Business Process Management on October 14, 2009 08:15 AM

34% of e-retailers say social marketing has increased sales, study says

Interesting article from Forrester Research showing impacts of social media efforts to the bottom line....

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:45 PM

Restaurant uses Social Media to Compile Wine List

Social media meets crowdsourcing. This restaurant used social media to build their wine list based on customer preferences and desires. Imagine that - the customers getting to pick what the store carries in merchandise!...

Posted in Technology, Marketing and Business Process Management on October 6, 2009 01:15 AM

Be Careful When Marketing to Teens Online

Interesting article from AdWeek on how adults don't understand teenagers nor how they use the Internet with an emphasis on how companies can better control how teenagers perceive their brand....

Posted in Technology, Marketing and Business Process Management on October 5, 2009 01:59 AM

SMBs Not Prepared for Disaster

Small and Medium Sized Businesses (SMBs) are not preparing for disaster recovery according to a survey conducted by Symantec. A few simple steps could mean the difference between a company shutting down or thriving immediately after disaster strikes....

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:58 AM

Benefits of Business Process Management

Great summary of the challenges Small and Medium Sized Businesses (SMBs) face when considering business process management....

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:49 AM

Google Host of Your Next Application?

Cloud computing lowers infrastructure costs for businesses while (sometimes) increasing flexibility, uptime, resiliency, etc. Google is one of the first movers in this space and certainly the largest. I can't argue with this article discussing how Google cloud computing might...

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:46 AM

Dell Buys Perot Systems - Sign of Recovery?

Dell purchasing Perot Systems, the enterprise technology services firm, points to signs that technology services will be in demand in the near future. This must surely be a sign of recovery for the US economy. Or is Dell just chasing...

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:42 AM

Low Cost Business Process Management Software from GE

Now Small and Medium Sized Businesses have a business process management solution built by a large enterprise and priced affordably. However, integration with existing data systems may surprise SMB's due to its potential complexity and cost when not done properly....

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:23 AM

Today's Search Engine Optimization News - 09032009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:42 AM

Today's Disaster Recovery News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:38 AM

Today's Social Media News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:35 AM

Today's BPM News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:30 AM

Americans Continue To Adopt Digital Lifestyle says Forrester

Forrester Research survey shows Americans continue to adopt technology, especially in the use of social media and mobile phones. Interestingly, even though recent reports show Facebook's membership is aging Forrester's report shows younger ages use social media more each week:While...

Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:28 AM

Primer on how Small Business can Benefit from Business Process Management

Business process management is not widely adopted yet by small business but small businesses stand to reap the most benefit as an industry. Here is a primer on how small businesses can start using BPM....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:32 AM

Free Seminar on Using Social Media for Advertising

For those interested Overdrive Interactive is providing a free online seminar on how to use social media for advertising and engaging customers....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:25 AM

Fire Sale on Print Ads as Newspapers Suffer from Decline

Print advertising can still be an effective tool in your marketing mix and now that newspapers are suffering wildly you can bet last year's rate sheets have been cut in half or more. Bargain on print ads anyone? ...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:21 AM

Most to Access Internet via Mobile Device

Just figuring out your company's online web site strategy for viewing on PC's? Forrester Research predicts most will access the Internet via mobile device by 2014.In the next decade, the mobile Internet will replicate the success story of the PC-based...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:16 AM

In Disaster Recovery Uptime Not Equal to User Productivity

This article makes a great point that in disaster recovery "uptime" is not equivalent to user productivity in a normal business as usual environment. What does that mean? When trying to recover the business after a disaster don't worry about...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:14 AM

Traditional Interactive Still Trumps Emerging Interactive for Advertising

Don't put those email marketing, PPC, or banner ad programs away just yet - Forrester Research concluded traditional forms of interactive advertising still have a place in the marketing mix....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:09 AM

WiFi Users Affluent Males Aged 24 to 49

Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?A new survey of who...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:01 AM

IBM's New ECM Software Includes BPM, DR and Analytics

IBM's new enterprise content management (ECM) software provides business process management (BPM), analytics, disaster-recovery (DR) tools in "starter packs" to make selection, installation, and setup easier....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:01 AM

Six Ways to Save Money in Enterprise Content Management

Enterprise Content Management (ECM) projects are popular cost-savers but how do you ensure a successful project whether internal or external? Good tips from Gartner:At a time when IT budgets are tight and few can afford to spend anything they don't...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:54 AM

Enterprises Continue to Adopt Web 2.0 Blogs Wikis RSS and Mashups

Enterprises will adopt Web 2.0 technoloies in coming years according to Forrester Research. This marks a trend already underway at many corporations.The 5-year enterprise Web 2.0 forecast includes technologies such as social networking, RSS, blogs, wikis, mashups, podcasting, and widgets....

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:48 AM

27 Billion Fewer Pieces of Mail hurts US Postal Service - Email Marketing to Blame

Email marketing is making a dent in the US Postal Service's revenue. Advertisers are flocking to email marketing because of its high ROI, but will the Postal Service survive? Should it?About 175 billion pieces of mail will be sent in...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:39 AM

Social Media is Outlet for Consumers - Product and Brands Should Engage

Social media is a consumer creative outlet that companies can leverage for feedback and inspiration - but keep in mind the aging population using these tools. Good news though from Forrester Research - the internet (and social media) is NOT...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:38 AM

Traditional Marketing Loses Impact, Replaced by Online Advertising

Here's a good list of ten reasons why traditional marketing is losing pace with online advertising and why advertisers should consider shifting more budget to online advertising....

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:25 AM

60% of Online Shopping Carts Abandoned - Live Interaction Helps

How to do increase sales when 60% of potential customers abandon their online shopping cart before submitting their order? Good tips on using online chat with customer support:consumers abandon nearly 60 percent of all online transactions before they hit the...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:14 AM

Why Marketing Executives use Social Media

Looking to pitch social media as part of the marketing mix at your company? Use this recent and compelling survey information as ammo.Looking to make the case for why your organization or clients should be using social media marketing? A...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:44 AM

More US Companies Adding Email Marketing

Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.53 percent of marketing budgets for US companies have increased in the past year, in the face of slow...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:33 AM

Affiliate Marketing Useful Pew Study Shows

For many e-tailers, affiliate marketing is low on the list of marketing tools they use to drive and convert buyers. Here are five reasons it may be a great way to stretch your marketing budget....

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:22 AM

Business Process Management and Lean Six Sigma - Coexist

Business Process Management (BPM) seeks to optimize business processes and therefore it only makes sense that BPM should coexist in an environment adopting Lean Six Sigma (LSS). One leverages the other to merge business process and technology.Lean Six Sigma (LSS)...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:13 AM

5 Reasons Blog Marketing is Useful

A basic list of 5 reasons why businesses benefit from blog marketing and should be considered when creating a marketing plan for any company, brand, product or service.Blog marketing is one of the most effective ways to promote goods and...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:06 AM

Penetration of Online Media for Small Businesses Increases to 77%

Online advertising is a great levelling tool for small and medium sized businesses and this latest study shows compelling results for SMB's to advertise online:According to the latest report from the Kelsey Group, in the last 12 months, the penetration...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:32 AM

How E-mail Marketing and Social Media Can Work Together

Leveraging email marketing with your social media campaigns can create huge ROI's when compared with traditional media options:A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you’ve moved away...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:22 AM

Why Social Networking Will Go Enterprise Wide

Interesting argument: Given all your employees are now online social creatures it stands to reason that these technologies will make their way into corporate applications as features....

Posted in Technology, Marketing and Business Process Management on August 25, 2009 01:10 AM

Sentiment Analysis Measures Feelings from Social Media

A beautiful extension of the richest set of data the world has ever known: social media. Never before have so many consumers so easily and accessibly expressed their likes, dislikes, wants and needs for product designers.The rise of blogs and...

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:54 AM

Employers Screen Job Applicants Using Social Networks

What have you posted to Facebook, LinkedIn, Myspace, etc that could cost you that potential job?According to a new study conducted by Harris Interactive for CareerBuilder.com, 45 percent of employers questioned are using social networks to screen job candidates...

Posted in Technology, Marketing and Business Process Management on August 21, 2009 01:09 AM

Social networking skills important in the online marketing job hunt

I was surprised at the importance companies place on social networking - seems very high to me - but even if inflated by 50% social networking skills are obviously very important.It appears that knowledge of web 2.0 is a must...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:31 AM

Mobile internet audience continues to grow, says Forrester

The number of people accessing the mobile internet is continuing to increase, industry analysts have noted. According to Forrester Research, Weather.com now attracts more than 12 million unique visitors to its mobile website every month. In addition, the number of...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:56 AM

Manufacturers Shift Marketing Dollars Online

Manufacturers focusing on quantifiable ROI for advertising increasingly prefer online advertising - especially online directories/Web sites, e-mail marketing using in-house lists, and search-engine optimization.While you may think of the manufacturing sector as "old economy," it's increasingly "new economy" in the...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:00 AM

Twitter Attack Proves Sites' Popularity

If imitation is the sincerest form of flattery, a Denial of Service attack must be the sincerest indication a web site (Twitter) has become wildly popular. As Facebook, Twitter, Linkedin, and other social networking sites become increasingly popular hackers will focus...

Posted in Technology, Marketing and Business Process Management on August 12, 2009 02:44 PM

IBM Provides Disaster Recovery to SMBs

Most small and medium businesses are not properly using disaster recovery techniques to protect against data loss. IBM is now offering solutions in that space for those leveraging IBM hardware/software: Big Blue is now offering native replication as an option...

Posted in Technology, Marketing and Business Process Management on August 3, 2009 02:31 PM

Facebook's Member Profile Image Used to Sell Dating Services

A brew-ha this week over at Facebook highlights the fact that many are learning the accepted norms of social networking and media. Apparently, a Facebook third-party developer used the profile picture of a Facebook member (without permission) to create an...

Posted in Technology, Marketing and Business Process Management on August 3, 2009 01:45 PM

Look to India, China for Next Internet Innovation

The United States invented the internet and has driven the majority of its development and innovation over the past 20 years, but India and China are likely candidates to drive the next generation of innovation given their rising internet user...

Posted in Technology, Marketing and Business Process Management on July 28, 2009 09:20 AM

KellyRShort.com - July 2009 Newsletter

The best of KellyRShort.com from June 2009 - see what you've been missing!...

Posted in Technology, Marketing and Business Process Management on July 14, 2009 12:06 PM

Does Your Web Site Meet Its Sales Quota?

How many sales has your web site generated lately? Follow these tips to increase the sales your web site creates....

Posted in Technology, Marketing and Business Process Management on June 22, 2009 04:31 PM

5 Pro Tips for Running Your Website on Free Open Source Software

Open source software (OSS) is increasingly popular with businesses of all sizes throughout the nation. Should your business consider transitioning to an OSS-driven website? Here are 5 pro tips to consider when making an OSS decision:...

Posted in Technology, Marketing and Business Process Management on June 2, 2009 03:16 PM

PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans

Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on...

Posted in Technology, Marketing and Business Process Management on May 28, 2009 11:36 AM

Generate Sales with Email Marketing Campaigns - 5 Tips for Success

If you have an email account you have certainly received an email advertising a company’s products or services. Companies use email marketing campaigns as part of an overall marketing strategy to increase brand exposure, drive traffic to websites/phones, and to...

Posted in Technology, Marketing and Business Process Management on May 22, 2009 01:21 PM

Double Traffic to Your Website with 5 Simple Tasks

With these simple 5 steps you can double (and in many cases triple, quadruple, or more) the amount of traffic to your website increasing exposure, leads and eventually business....

Posted in Technology, Marketing and Business Process Management on May 21, 2009 12:01 PM

Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels....

Posted in Technology, Marketing and Business Process Management on May 15, 2009 08:58 AM

Facebook, Twitter and MySpace Generate Leads and Extend Brand - How To Leverage Social Networking Sites

Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services....

Posted in Technology, Marketing and Business Process Management on May 11, 2009 01:34 PM