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Search Results from Technology, Marketing and Business Process Management

Cyber Monday: Just as big as Black Friday for sales

What are you doing to capture sales on Cyber Monday? Does your company plan for a special promotion or advertising campaign to increase sales on Cyber Monday (or Cyber Monday week)?...

Posted in Technology, Marketing and Business Process Management on October 14, 2009 08:15 AM

Sponsorship Covers Cost of Mariah Carey's Latest Album

Great concept - lower the cost of music albums by offering advertising. Mariah Carey's latest cd apparently uses this approach as described in this article from Springwise.com....

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:56 PM

Google now serving ads in iPhone Maps

Google Adsense is now baking advertisements into search results on the iPhone browser. Great idea and tool for advertisers who's target market relies on the iPhone. Next, Google should find ways to leverage Adsense to bake advertisements into iPhone applications...

Posted in Technology, Marketing and Business Process Management on October 7, 2009 04:43 PM

Social Media is Swell, But Don’t Forget the Basics

A lot of hype has been placed on social media lately but we must remember social media is part of the marketing mix and shouldn't be the sole effort of a marketing plan. This article recaps some of the basics...

Posted in Technology, Marketing and Business Process Management on October 6, 2009 01:10 AM

Be Careful When Marketing to Teens Online

Interesting article from AdWeek on how adults don't understand teenagers nor how they use the Internet with an emphasis on how companies can better control how teenagers perceive their brand....

Posted in Technology, Marketing and Business Process Management on October 5, 2009 01:59 AM

MMS Gaining Mobile Advertising Popularity

SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement....

Posted in Technology, Marketing and Business Process Management on September 24, 2009 01:40 AM

SkyMall Increases Sales with Customer Re-engagement

As I've said many times before, the most successful marketing and advertising campaigns are the culmination of several tools and techniques working seamlessly together to engage customers and drive conversion. SkyMall gets it....

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:55 AM

Facebook Partners with Nielsen for Social Media Measurement

Facebook's revenue is created almost soley from advertising revenue. But how do you defend your ad rates without trusted metrics? Add Nielsen Ratings as your partner, of course. This will add the credibility that Facebook needs to drive ad revenue...

Posted in Technology, Marketing and Business Process Management on September 23, 2009 01:51 AM

Online Marketing Should Combine TV and Web

Online marketing is part of the overall marketing mix. Treating it as the only element of your marketing plan ignores many time proven, and still relevant, marketing channels:Tess Alps, chief executive at Thinkbox, emphasised the relationship between the internet and...

Posted in Technology, Marketing and Business Process Management on September 15, 2009 01:25 AM

Today's Online Marketing News - 09/03/2009

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Posted in Technology, Marketing and Business Process Management on September 3, 2009 01:41 AM

Free Seminar on Using Social Media for Advertising

For those interested Overdrive Interactive is providing a free online seminar on how to use social media for advertising and engaging customers....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:25 AM

Fire Sale on Print Ads as Newspapers Suffer from Decline

Print advertising can still be an effective tool in your marketing mix and now that newspapers are suffering wildly you can bet last year's rate sheets have been cut in half or more. Bargain on print ads anyone? ...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:21 AM

Traditional Interactive Still Trumps Emerging Interactive for Advertising

Don't put those email marketing, PPC, or banner ad programs away just yet - Forrester Research concluded traditional forms of interactive advertising still have a place in the marketing mix....

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:09 AM

WiFi Users Affluent Males Aged 24 to 49

Are you reading this article from a wifi connection? You must be an affluent male between the age of 24 and 49. Now that advertisers know this - how will they better target you with ads?A new survey of who...

Posted in Technology, Marketing and Business Process Management on September 1, 2009 01:01 AM

27 Billion Fewer Pieces of Mail hurts US Postal Service - Email Marketing to Blame

Email marketing is making a dent in the US Postal Service's revenue. Advertisers are flocking to email marketing because of its high ROI, but will the Postal Service survive? Should it?About 175 billion pieces of mail will be sent in...

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:39 AM

Traditional Marketing Loses Impact, Replaced by Online Advertising

Here's a good list of ten reasons why traditional marketing is losing pace with online advertising and why advertisers should consider shifting more budget to online advertising....

Posted in Technology, Marketing and Business Process Management on August 31, 2009 01:25 AM

More US Companies Adding Email Marketing

Email marketing is an incredibly useful tool for any marketing and advertising campaign. The ROI's are extremely high when done even marginally.53 percent of marketing budgets for US companies have increased in the past year, in the face of slow...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:33 AM

Affiliate Marketing Useful Pew Study Shows

For many e-tailers, affiliate marketing is low on the list of marketing tools they use to drive and convert buyers. Here are five reasons it may be a great way to stretch your marketing budget....

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:22 AM

5 Reasons Blog Marketing is Useful

A basic list of 5 reasons why businesses benefit from blog marketing and should be considered when creating a marketing plan for any company, brand, product or service.Blog marketing is one of the most effective ways to promote goods and...

Posted in Technology, Marketing and Business Process Management on August 28, 2009 01:06 AM

Penetration of Online Media for Small Businesses Increases to 77%

Online advertising is a great levelling tool for small and medium sized businesses and this latest study shows compelling results for SMB's to advertise online:According to the latest report from the Kelsey Group, in the last 12 months, the penetration...

Posted in Technology, Marketing and Business Process Management on August 27, 2009 01:32 AM

Powerful Evidence: Email Marketing Increases Sales

Email marketing is a great way to drive sales and engage customers with your brand. This article is one of hundreds of examples that email marketing works:Mike’s Express Carwash, a chain of 37 carwashes located across Indiana and Ohio, announced...

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:33 AM

Retailers Target the "iPhone Mom"

Time to make sure those iPhone apps appeal to iPhone Mom's: Mobile ad network Greystripe has coined the term "iPhone mom" to describe the 29.5% of iPhone users on its network that are mothers and household decision makers....

Posted in Technology, Marketing and Business Process Management on August 24, 2009 01:20 AM

Top EBay sellers have some advice for GM

GM will begin selling automobiles on eBay this fall as part of its overall restructuring plan to lower operating costs (especially marketing and advertising). It will be interesting to see if GM's margins suffer from an inability to haggle, up...

Posted in Technology, Marketing and Business Process Management on August 20, 2009 01:42 AM

Adding Search to Your Marketing Mix

Great research from Forrester regarding success rates, ROI, and increasing focus on search engine optimization:The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:41 AM

Manufacturers Shift Marketing Dollars Online

Manufacturers focusing on quantifiable ROI for advertising increasingly prefer online advertising - especially online directories/Web sites, e-mail marketing using in-house lists, and search-engine optimization.While you may think of the manufacturing sector as "old economy," it's increasingly "new economy" in the...

Posted in Technology, Marketing and Business Process Management on August 19, 2009 01:00 AM

Online Advertising Drives 9% Sales Gain For CPG Brands

Studies are proving that in a down economy online advertising makes even more sense. This latest study from the experts over at Media PostStudy: Online Advertising Drives 9% Sales Gain For CPG BrandsA new study indicates that online advertising boosts...

Posted in Technology, Marketing and Business Process Management on August 18, 2009 01:40 AM

Online Community Gives Early Feedback on Marketing Concepts

Interesting concept on community based feedback covered over at Springwise.com:Marketers can now get early thoughts on new designs and concepts through Concept Feedback, which provides a simple tool for getting free, sincere feedback from like-minded professionals. more......

Posted in Technology, Marketing and Business Process Management on August 17, 2009 08:54 AM

Facebook's Member Profile Image Used to Sell Dating Services

A brew-ha this week over at Facebook highlights the fact that many are learning the accepted norms of social networking and media. Apparently, a Facebook third-party developer used the profile picture of a Facebook member (without permission) to create an...

Posted in Technology, Marketing and Business Process Management on August 3, 2009 01:45 PM

2 Reasons Why You Should Be Using Email Marketing Right Now

There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine...

Posted in Technology, Marketing and Business Process Management on July 20, 2009 03:34 PM

PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans

Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on...

Posted in Technology, Marketing and Business Process Management on May 28, 2009 11:36 AM

Generate Sales with Email Marketing Campaigns - 5 Tips for Success

If you have an email account you have certainly received an email advertising a company’s products or services. Companies use email marketing campaigns as part of an overall marketing strategy to increase brand exposure, drive traffic to websites/phones, and to...

Posted in Technology, Marketing and Business Process Management on May 22, 2009 01:21 PM

Double Traffic to Your Website with 5 Simple Tasks

With these simple 5 steps you can double (and in many cases triple, quadruple, or more) the amount of traffic to your website increasing exposure, leads and eventually business....

Posted in Technology, Marketing and Business Process Management on May 21, 2009 12:01 PM

Integrating Technology, Sales and Marketing Keys to Success McKinsey Survey Shows

The consultancy at McKinsey published in the McKinsey Quarterly the top online marketing trends affecting business today. Of note, more than half of respondents stated that by 2010 they will generate more than 10% of their sales from online channels....

Posted in Technology, Marketing and Business Process Management on May 15, 2009 08:58 AM

Facebook, Twitter and MySpace Generate Leads and Extend Brand - How To Leverage Social Networking Sites

Summary: Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services....

Posted in Technology, Marketing and Business Process Management on May 11, 2009 01:34 PM