Technology, Marketing and Business Process Management

Customers Prefer Engaging Brands via Multichannel

Wed, 28 Oct 2009 20:06:46 -0600

Very compelling report from Forrester describing a new breed of consumers that are "less brand-loyal customers who seek to engage with companies across a multitude of new digital channels, such as on their mobile phones or via social technologies."

Social Media Imperative for Holiday Sales

Thu, 22 Oct 2009 01:53:35 -0600

This will be the first Christmas and holiday sales seasons since social media has become so important for driving sales. Companies are encouraged to focus on social media's ability to create word-of-mouth marketing in order to fully capture the benefits of social media during this year's holiday sales.

SMB's Use of Social Media Difficult to Measure

Thu, 22 Oct 2009 01:49:17 -0600

Two recent studies offer conflicting information on the extent to which small and medium sized businesses (SMBs) use social media for generating leads and sales or engaging customers. However, I think the negative results must be downplayed since the survey questions were so vastly different.

Business Case for Using Twitter

Tue, 20 Oct 2009 01:20:24 -0600

Great blog post over at MetroplexInteractive.com on how Con-way trucking is leveraging Twitter to recruit employees and streamline operations. Very useful for any company trying to figure out how to leverage social media to extend their brand or engage customers, employees and partners.

Cyber Monday: Just as big as Black Friday for sales

Wed, 14 Oct 2009 08:15:43 -0600

What are you doing to capture sales on Cyber Monday? Does your company plan for a special promotion or advertising campaign to increase sales on Cyber Monday (or Cyber Monday week)?

How Social Networking Increases Leads and Sales

Thu, 08 Oct 2009 01:36:55 -0600

Used properly, social networking tools like Facebook, Twitter and MySpace can generate leads, create community with existing customers, and provide information on products and services. Great advice from the experts over at MetroplexInteractive

iPhone App Helps Road Warriors Find Convenient Places to Work

Wed, 07 Oct 2009 16:59:03 -0600

Great app for the road warrior - finding a convenient place to plug-in and work for a while in a strange town is worth its weight in gold. Thought Starbucks may not like the attention on other establishments! Wonder how you get your location added to the list?

Sponsorship Covers Cost of Mariah Carey's Latest Album

Wed, 07 Oct 2009 16:56:06 -0600

Great concept - lower the cost of music albums by offering advertising. Mariah Carey's latest cd apparently uses this approach as described in this article from Springwise.com.

34% of e-retailers say social marketing has increased sales, study says

Wed, 07 Oct 2009 16:45:22 -0600

Interesting article from Forrester Research showing impacts of social media efforts to the bottom line.

Riding the Google Wave to Social Marketing

Wed, 07 Oct 2009 16:44:29 -0600

Google Wave is being touted as "the next big thing" in a lot of different ways... this article applies its benefits to social marketing.

Google now serving ads in iPhone Maps

Wed, 07 Oct 2009 16:43:05 -0600

Google Adsense is now baking advertisements into search results on the iPhone browser. Great idea and tool for advertisers who's target market relies on the iPhone. Next, Google should find ways to leverage Adsense to bake advertisements into iPhone applications (especially those that are location specific).

Restaurant uses Social Media to Compile Wine List

Tue, 06 Oct 2009 01:15:04 -0600

Social media meets crowdsourcing. This restaurant used social media to build their wine list based on customer preferences and desires. Imagine that - the customers getting to pick what the store carries in merchandise!

Social Media is Swell, But Don’t Forget the Basics

Tue, 06 Oct 2009 01:10:58 -0600

A lot of hype has been placed on social media lately but we must remember social media is part of the marketing mix and shouldn't be the sole effort of a marketing plan. This article recaps some of the basics in a short summary.

Be Careful When Marketing to Teens Online

Mon, 05 Oct 2009 01:59:13 -0600

Interesting article from AdWeek on how adults don't understand teenagers nor how they use the Internet with an emphasis on how companies can better control how teenagers perceive their brand.

MMS Gaining Mobile Advertising Popularity

Thu, 24 Sep 2009 01:40:38 -0600

SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement. This article provides research from a recent Aberseen survey.