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Free Seminar on Using Social Media for Advertising

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For those interested Overdrive Interactive is providing a free online seminar on how to use social media for advertising and engaging customers.

Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the American Marketing Association

From Advertiser Talk: Free Webcast, Sponsored by Aquent, Will Be Held November 20

Boston, MA (Advertiser Talk) 31-Aug-2009 — Harry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead a free American Marketing Association webcast entitled “Social Media is About Socializing!” on November 20. During this one-hour event, sponsored by Aquent, the world’s leading design and marketing staffing agency, Gold will share real case studies that:

 Define what Social Media Marketing is and how the Social Media landscape (MySpace, Facebook, Twitter, YouTube, Blogs, etc.) fits together. Demonstrate how to weave your content and brand into the social web to create lasting connections with “friends” and “fans.”

Read more articles on social media at KellyRShort.com: http://kellyrshort.com/wordmaverick-mt/mt-search.fcgi?IncludeBlogs=2&search=marketing

Explain the importance of blog outreach and monitoring, and how bloggers draw content from the social web and user-generated content sites. How to add octane to your company’s Social Media Platform with hyper-targeted social media buying. How to measure social media success and report on meaningful metrics. “A lot of marketers forget that Social Media Marketing is about socializing, not just advertising,” said Gold. “Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange.”

The free webcast will be broadcast on Nov. 20, 2008, at 1:00 p.m. EST. Details and registration information can be found on the American Marketing Association Website at http://www.marketingpower.com. For a link to the registration form, visit: http://www.OverdriveInteractive.com/AMA-Seminar.

Social Media is About Socializing! A lot of marketers forget that Social Media Marketing is about socializing, not just advertising Companies must be willing to make lasting connections with consumers, join in their conversations, listen to what they have to say, and maintain those relationships. To be effective, a Social Media Marketing program must involve a genuine exchange between brand and consumer, as well as the methodology and technology to measure and interpret that exchange. Gold is the architect and conductor behind Overdrive’s ROI-driven programs, and is a frequent lecturer on search engine marketing, paid search management, social media marketing and online media for The New England Direct Marketing Association, The In-House Agency Forum, The Ad Club, UMass Boston, Harvard University and Boston University. He is also a recognized subject matter expert and columnist for ClickZ....continue reading.

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