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Sentiment Analysis Measures Feelings from Social Media

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A beautiful extension of the richest set of data the world has ever known: social media. Never before have so many consumers so easily and accessibly expressed their likes, dislikes, wants and needs for product designers.

The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet users. 

Computers may be good at crunching numbers, but can they crunch feelings?

By ALEX WRIGHT at NYTimes.com

The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet users. 

An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data.

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This is more than just an interesting programming exercise. For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace.
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Topics: innovation, sentiment analysis, social networking, social media, facebook, twitter, myspace, linkedin, web 2.0, wiki, social networks

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